Digital Upfronts: TikTok
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TikTok is home to a new generation of entertaining storytellers defining culture. What starts on TikTok, doesn't stay on TikTok - with trends and creators becoming mainstream cultural moments. For brands, being part of the cultural conversation on TikTok means driving cultural relevance, brand loyalty and ultimately, sales.
Attendees joined TikTok at Showtime, part of IAB UK Digital Upfronts 2022, for a unique immersive event that brought them closer to the TikTok communities defining culture. The team also shared the latest updates that make it even easier for you to partner with TikTok to meet your advertising objectives - and revealed new products and ad solutions that place your brand in the heart of cultural conversations, drive sales and effectively measure your campaigns.
It's Showtime.
Catch up on key take outs from this session now.
Agenda
Welcome to Showtime
Get ready for a show that's delivered a little differently to how you might expect...
Entertainment that earns trust
At TikTok, we start with trust and safety - for our community and for our brands. Hear the latest of how we're developing our platform and practices to be the safest and most transparent platform in the industry.
Entertainment that fuels culture
Being part of culture and driving cultural relevance for any brand is indispensable. Explore how TikTok is driving culture today and how your brands can tap into culture on our platform, to drive relevance, loyalty and sales offline.
Entertainment that commands attention
TV & TikTok is a love story for the ages, working best in your media mix when planned together. Although it was not the match many had considered at first, TikTok's neuro science research plays the perfect match maker to explain why TV + TikTok go hand-in-hand.
Entertainment that fuels sales
TikTok is collapsing the traditional sales funnel with 'Shoppertainment' - and users are coming to the platform with intent. In this session, we'll talk TikTok Shopping Ads and how you can become a first mover on the platform.
Entertainment that sparks partnerships
We've heard how TikTok can put your brand at the heart of cultural moments starting on the platform - but what about some of the biggest cultural moments across the worlds of music, entertainment and sport? Get a sneak peak at the exciting 2023 partnerships slate from TikTok, and we sit down with #1 England Goalkeeper and member of the Euros 2022 winning squad Mary Earps to hear about her incredible summer, and how TikTok brought fans closer to the action.
Special performance from viral TikTok star Chloe Adams
We're delighted to be joined by rising star and one to watch for 2023, Chloe Adams.
Chloe Adams is a British pop singer & songwriter from Lichfield, UK. After attracting a large online following on TikTok, Chloe began self-releasing music a little differently in 2021. Chloe's most recent releases ‘Dirty Thoughts’ & ‘Dead To Me’ have certainly struck a chord, leading to ‘Dirty Thoughts’ reaching #3 on the TikTok Hot 50.
Meet our speakers...
Mary Earps
England Goalkeeper and Lionesses Euros 2022 Winning Squad
Mary Earps
England Goalkeeper and Lionesses Euros 2022 Winning Squad
Kris Boger
General Manager, UK, TikTok
Kris Boger
General Manager, UK, TikTok
Lucy Banks
Head of Partnership Solutions
Lucy Banks
Head of Partnership Solutions
Tamsin Vincent
Brand Strategy Lead, UK, TikTok
Tamsin Vincent
Brand Strategy Lead, UK, TikTok
Niusha Koucheksara
Head of Client Partnerships, UK, TikTok
Niusha Koucheksara
Head of Client Partnerships, UK, TikTok
Joni Morris
Head of Agency Partnerships, UK, TikTok
Joni Morris
Head of Agency Partnerships, UK, TikTok
Chloe Adams
Singer / Songwriter
Chloe Adams
Singer / Songwriter
More Upfronts...
Ready for a front row seat? After two virtual years, Digital Upfronts is back this October for one month of unmissable in-person events. This is your chance to hear first-hand from the biggest players in digital advertising as they debut the brand new launches and game-changing innovations that will take your 2023 planning to the next level. With events being hosted between 4 October - 3 November 2022, clear your calendar for a sparkling mix of big name talent, trailblazing ideas and plenty of IRL event energy.
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