Digital Upfronts: Uber
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Key takeaways from Uber's Digital Upfront are now available to read.
Uber’s mission is to create opportunity through movement. The company started in 2009 to solve a simple problem: how do you get access to a ride at the touch of a button? Billions of trips later, it's building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber aims to open up the world to new possibilities.
Now, Uber's revolution in advertising is gaining momentum. Attendees joined the team at The Hoxton, Holborn, for Uber's very first IAB Upfront - which debuted latest innovative advertising opportunities.
Agenda
Registration
The Rise of Commerce Media
Advertising by Uber: vision & roadmap
The Attention Economy
Partner spotlight
Panel discussion & Q&A
Wrap & networking drinks
Meet the speakers...
Paul Wright
Head of Uber Advertising UK&I, Uber
Paul Wright
Head of Uber Advertising UK&I, Uber
Amir S Jan Malik
Marketing Transformation, Industry Leader UK&I, Accenture
Amir S Jan Malik
Marketing Transformation, Industry Leader UK&I, Accenture
Mike Follett
Mike Follett, Managing Director, Lumen
Mike Follett
Mike Follett, Managing Director, Lumen
Catrina Dear
Head of Entertainment, the7stars Entertainment, Culture & Youth, the7stars
Catrina Dear
Head of Entertainment, the7stars Entertainment, Culture & Youth, the7stars
Selen Ozkan
CPG Client Partner, Uber
Selen Ozkan
CPG Client Partner, UberSimilar Events
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
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