Engage 2023
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Become a MemberEvent Overview
Our flagship event, Engage, returned to The Londoner on Thursday 25 May to loudly and proudly celebrate digital innovation in all its forms. Forget panel overload or lengthy keynotes, Engage was all about bringing you fast-paced sessions that to spark your creativity, shatter your preconceptions, and get you thinking differently.
ChatGPT. Natural language processing. Machine learning. Avatars. Algorithms. Robotics. As AI blasts into the mainstream through new programmes, apps and tech in the mass market, we turned the focus of Engage 2023 to AI, exploring its impact, the opportunities and what we in digital advertising need to know about artificial intelligence.
This event is now over, sessions are now available to watch back on demand
Part One
The Imitation Game: an introduction
In need of a primer on Generative AI? Contagious’ David Beresford takes us on a whistle stop-tour of how this exciting field has evolved over recent years, months, and weeks.
Ethics in AI: why just caring isn’t enough
How should human values shape machine learning? AI Ethicist Olivia Gambelin explains the need to instill ethics into the core of AI development.
The future of rel[AI]tionships
As digital identities and beings become more realistic, how could they change the future of relationships, families and how brands connect with people?
AI as Your Co-Pilot: How to collaborate with Artificial Intelligence
With AI offering unprecedented opportunities and challenges for human creativity, Microsoft’s James Murray covers how to leverage AI as your co-pilot, not your competitor.
Regulating AI: the death of innovation?
As regulation becomes an increasing part of the AI conversation, Wiggin’s Isabel Davies unpacks how the UK government are approaching this hot topic.
The future of AI explained in 5 sci-fi films
Bringing academic thinking together with five popular sci-fi films, OMG’s Phil Rowley illustrates what is and isn’t possible in the future of AI - and what needs to happen now.
Part Two
AI & Work: Opportunity or risk?
With flexibility at work increasing, but productivity decreasing, Bruce explores the role that AI can play in doing the things we simply don't enjoy, while pushing our imagination and allowing us to do more of what we love, better.
AI-powered Google Search Ads
In this session, Google Engineering Manager Dorothea Wiesmann Rothuizen shows how marketer’s expertise - combined with AI advancements - can take search ads to the next level.
Beyond bias… busting 10 myths in 10 minutes
Can only personal data be debiased? No! Can AI debias recruitment? No! Dr Eleanor Drage tackles one myth per minute in this fast-paced session.
How AI is enhancing the radio experience
Learn how AI can enhance audio entertainment and brand marketing, how to utilise the technology in an engaging way and what the future looks like for digital innovation in audio advertising.
The power of creative elements in TikTok ads
TikTok and Kantar share how Kantar Link AI is demystifying brand lift performance and unlocking more effective creative for advertisers.
Lost Connection: automata as a relational ecology
Tech futurist Adah Parris picks up on themes explored in her TEDx talk, challenging us to consider the type of ancestors we want to be in the context of AI.
Can it smell and other questions
The IAB’s James Chandler contemplates generative AI’s potential at the edges of creativity
Meet our speakers...
David Beresford
Strategist, ContagiousDavid Beresford
Strategist, ContagiousDavid is a Strategist within the Advisory team at Contagious. He began his career at the London creative advertising agency VCCP, before enjoying subsequent freelance stints at the likes of Droga5, Engine, and Havas. Last year, he was invited to speak on the main stage at ‘Most Contagious’ in London, delivering a talk on the rapidly developing area of generative artificial intelligence.
Dr Eleanor Drage
Co-Host, The Good Robot podcastDr Eleanor Drage
Co-Host, The Good Robot podcastEleanor is the author of An Experience of the Impossible: The Planetary Humanism of European Women’s SF, and co-editor of The Good Robot: Feminist Voices on the Future of Technology, and Feminist AI: Critical Perspectives on Algorithms, Data and Intelligent Machines. Her current research investigates how AI like hiring tools and real-time event detection relates to structural inequality, including systems of race and gender. She also helps improve the way companies respond to AI ethics guidance and regulation.
Adah Parris
Tech-futurist, artist & activistAdah Parris
Tech-futurist, artist & activistAdah Parris is a highly sought-after keynote speaker and a visionary in the fields of technology, ecology, innovation, and art. With her unique blend of expertise, she challenges conventional thinking and inspires individuals and organisations to embrace new ways of thinking and doing. Adah's cutting-edge philosophy, Cyborg Shamanism™, merges ancient wisdom, living systems and digital technologies to provide a framework for a more sustainable future. Her Ancestors Retreats empower individuals to achieve personal growth and bridge the gap between where they are and where they want to be. Adah works with leading organisations to drive innovation, foster deeper connections, and leave a positive legacy for future generations.
Emma Chiu
Global Director, Wunderman Thompson IntelligenceEmma Chiu
Global Director, Wunderman Thompson IntelligenceEmma Chiu leads Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. Her mission is to understand how the world is and is not changing to best advise organisations on how to transform for the future.
She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioural change, sector innovation and zeitgeist shifts. Clients include Microsoft, Coca-Cola and Unilever.
Bruce Daisley
Best selling author and tech leaderBruce Daisley
Best selling author and tech leaderBruce Daisley is one of the world's most influential voices on fixing work, published in the Washington Post, Harvard Business Review, Wall Street Journal and The Guardian. His latest book, Fortitude, was described by the Financial Times as the 'best business book of the year' at the end of 2022.
He's recently been appointed as a Visiting Honorary Professor at Bayes Business School at City University in London with a focus on organisational culture and the MBA programme.
Previously he spent over a decade running Twitter and YouTube (the latter at Google) for Europe, leaving Twitter as its most senior leader outside of the US. Bruce runs the Apple number 1 Business Chart topping podcast Eat Sleep Work Repeat on work culture.
Harriet Scott
Broadcaster & PresenterHarriet Scott
Broadcaster & PresenterHarriet Scott is one of the UKs best known broadcasters and is the presenter of Magic Radio’s Breakfast show. With more than 30 years’ experience in broadcasting, Harriet has presented for Viking FM, headed up the first female-led breakfast show in commercial radio at 2-Ten FM in the mid-90s, was part of BRMB, and was headhunted by Chris Evans to host the drive time show on the original Virgin Radio. From there she moved to Heart where she spent nearly a decade on the Breakfast Show. A few years of doing speech radio at BBC London followed, and Harriet can now be heard waking up the country every weekday on her award winning Magic Breakfast show with Ronan Keating. Harriet has won Sony and Arqiva Awards and enjoyed record-breaking listening figures at Magic.
Isabel Davies
Associate, Wiggin LLPIsabel Davies
Associate, Wiggin LLPIsabel Davies is an associate at leading media, technology and IP law firm Wiggin LLP. Isabel specialises in all areas of interactive entertainment, including video games and esports. She advises on a range of matters, but has a particularly focus on regulatory matters that impact the industry – currently a potent mix of online safety, child privacy, consumer protection and the rise of AI.
James Murray
EMEA Product Marketing Lead, Microsoft AdvertisingJames Murray
EMEA Product Marketing Lead, Microsoft AdvertisingJames Murray is the EMEA Product Marketing Lead for Microsoft Advertising. In his role he is responsible for storytelling across Europe and orchestrating engineering engagements in the region to inform product development. James connects sales, marketing and engineering to develop and execute local product marketing plans across 35 regions. He is a powerful raconteur and product evangelist, being a regular contributor at industry events across the globe.
Phil Rowley
Head of Futures, OMGPhil Rowley
Head of Futures, OMGPhil is Head Of Futures at OMG Futures and works with brands to fast-track their future, converting thought-leadership and tech trends into actionable innovation strategies in the ‘now’ . He delivers innovation implementations programme for global bluechip clients including Porsche, Skoda, Unilever and HSBC. He’s authored OMG’s flagship thoughtleadership pieces: Level Up – The Future of Gaming ; Hit The Switch - The Future of Sustainable Business ; Thrive - The Future of Wellbeing ; At The Edge – The Next Decade In Tech. Phil has also delivered international keynotes on the future of media and marketing including London, New York, Moscow, and Berlin, and is a tech advisory board member and guest lecturer. He has over 23 years’ experience from working in tech, marketing and advertising in London, Dublin and Auckland.
Olivia Gambelin
AI EthicistOlivia Gambelin
AI EthicistOlivia works as the Founder and CEO of Ethical Intelligence where she leads a remote team of over seventy experts in the Tech Ethics field. Additionally, she is on the Founding Editorial Board for Springer Nature’s AI and Ethics Journal, Co-Chair of IEEE’s AI Expert Network Criteria Committee, and is on the Advisory Board of the Ethical AI Governance Group (EAIGG).
Hannah Walley
Head of Media, Insights, UK, KantarHannah Walley
Head of Media, Insights, UK, KantarHannah heads up Kantar’s media effectiveness practice, specialising in providing data and insights to brands, media owners and media agencies. Hannah also works with key clients to publish white papers based on Kantar’s media learnings, and understanding of people’s attitudes and behaviours online and offline.
Matt Rooney
Measurement Lead, TikTokMatt Rooney
Measurement Lead, TikTokMatt Rooney is the Measurement Lead of Global Accounts at TikTok for Business. His previous experience spans businesses including Amazon and Mindshare.
Dorothea Wiesmann
Director Software Engineering, GoogleDorothea Wiesmann
Director Software Engineering, GoogleShana Hills
Chief Product and Platforms Officer, Bauer Media AudioShana Hills
Chief Product and Platforms Officer, Bauer Media AudioPaul Sylvester
Content Director, Absolute Radio NetworkPaul Sylvester
Content Director, Absolute Radio NetworkJon Mew
CEO, IAB UKJon Mew
CEO, IAB UKJames Chandler
CMO, IAB UKJames Chandler
CMO, IAB UK
Eng.ai.ge 2023
Asking the big questions. Igniting your creativity. Watch our short promo film for a taste of what to expect at this year's AI-centred Engage. Don't forget to share with your network and colleagues.
Rewind Engage 2022
From how online audio is making (brain) waves to harnessing the power of online communities, watch our highlights film to see went on at Engage 2022. Pressing play on the video below will set a third-party cookie. Please read our privacy & cookie policy for more information.
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