Gaming Upfronts 2022

Amy oversees Frameplay's game supply strategy and partnerships. She has worked in gaming media & business development for over 20 years, from digital media to distributed and branded content. Throughout her career, Amy has worked closely with game publishers to develop, publish, and market their games, as well as advising brands on authentic game partnerships.

Chris Blight, VP Demand at Anzu.io, leads the international demand team as the in-game advertising company continues to expand across the globe. An industry veteran and advertising expert with over 18 years of advertising experience in the UK, Chris has previously held many senior positions in the UK advertising industry, including UK Commercial Director at Opera Mediaworks and Sales Director at AutoTrader. Before joining Anzu, Chris also held the position of UK Country Manager for AdColony for two years, giving him valuable expertise in in-game advertising strategies and a vital addition to the growing team.

At IAS Michael Olaye leads Business Development for EMEA, working across Programmatic and Social Platforms as well as helping to build out IAS’s gaming business globally. He has almost 14 years of experience in digital advertising and Ad tech. Prior to his role at IAS he held a similar position at Outbrain leading Business Development for EMEA and prior to that working at Rubicon Project (Magnite), where he lead the Buyside for the Nordics and the UK. Previous to that Michael lived in Stockholm, Sweden for 7 years where he worked at local publishers The Local and Keystone Education Group leading international agency relationships.

Lou Emmerson has over 15 years of experience in sales for TV, print, social and digital. She joined Twitch in July 2019 to launch the UK team and build strategic partnerships with both agencies and clients. Lou’s previous experience includes ITV, Mail Online, BuzzFeed and most recently UNILAD ahead of Twitch.

Mike Follett is one of the founders of Lumen, the leading attention data provider. Mike started his career in advertising, working for DDB in London, New York and Mumbai, before founding Lumen in 2013.

Jonathan Stringfield is VP Business Research & Marketing at Activision Blizzard. In this role he oversees a global team responsible for crafting legendary marketing experiences, conducting rigorous science to substantiate the unique power of gaming to advertisers, and supplying partner teams with evidence-based insights that drive innovation.

Previously, Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. Prior to that, Jonathan was an early member of Facebook’s measurement solutions research team and led demographic research for Nielsen’s TV and media research services. Jonathan holds a PhD in Sociology, where his NSF-funded research focused on identity and audience conceptions among users of social media technologies.

Scott brings a decade and half’s worth of digital experience to his clients at Spark Foundry from historical roles in disciplines such as; global digital strategy, EMEA mobile lead, UK digital innovation lead, and most recently global digital transformation. Current projects include setting up and running regional digital hubs, providing global data governance, and transforming clients’ media technology stacks.

Activision Blizzard Media Ltd is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports like the Call of Duty League™, the Overwatch League™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.

Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Helping developers monetize their titles with blended ads that complement the gameplay, Anzu also helps advertisers reach audiences programmatically in a non-disruptive, highly engaging way. Anzu’s patented 3D ad tracking engine, partnerships with trusted AdTech vendors, and official licensing and verification with Xbox and Unity make Anzu the preferred in-game advertising partner for advertisers and developers worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors, Anzu has raised $37M to make advertising in games better – for brands, game developers, and gamers.

Bidstack is the leading in-game advertising & video game monetisation platform. Their sophisticated technology allows brands to serve advertisements into natural spaces and game developers to monetise their titles, within video games whilst protecting the gaming experience.
These branded experiences can vary from trackside banners and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse.
The company has more than 80 staff across 5 international locations and is a public company listed on the London Stock Exchange.

Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers.

Twitch is a livestreaming service, with a wildly enthusiastic community; a community formed by a collection of creators who come to the service to share their passions with like-minded people, and the supportive and engaged audiences that centre themselves around creators and their content.