Gaming Week: Debate: Can gaming and advertising ever truly co-exist?

Cary Tilds is the Chief Strategy and Operations Officer for Frameplay and is responsible for leading Strategic Planning, Marketing, and Operations. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on digital strategy and operations. Cary also held leadership roles in the digital media and adtech sectors as GroupM’s Chief Innovation Officer and led Digital Media Operations for Mindshare.

Vincent is MoPub’s Brand & Agency lead for the EMEA region. Passionate about all things programmatic and mobile, Vincent brings more than 12 years of experience across various roles for companies like Universal Music, AOL, Trademob, and LaPlaceMedia. Most recently as General Manager EMEA at adsquare, a real-time mobile data exchange, he successfully scaled and transformed the start-up into a European market leader across 9 markets and 4 local offices. Vincent holds an MBA in Digital Marketing and is an alumnus of ISC Paris.

Laura is Group Head at Venatus, the global advertising technology platform focused on gaming and entertainment. Laura has spent the last decade working exclusively in gaming and entertainment. During that time, Laura has delivered award-winning campaigns for global brands including Lego, Hasbro, Warner Brothers, Unilever, LG and McDonalds.

As one of the first women to join Venatus and work in the game advertising industry, Laura is passionate about breaking gaming stereotypes and driving equality and diversity within both game advertising and the wider industry.

Julia Rast is a digital and programmatic specialist with a passion for developing advanced, groundbreaking media solutions that elevate client outcomes. As a manager on the Global Solutions and Innovation team at Xaxis, she uses her extensive hands-on experience in programmatic, data, and analytics to drive innovation and enablement across a range of cutting-edge solutions including Audio & Podcasts, Conversational Advertising, and In-Game Advertising.

Neil spent the majority of his career in Investment and Trading on the agency side, firstly at OMD UK where he ended up leading Investment and then at GroupM where he ended up leading Trading in Canada. Neil has now worked in Gaming advertising for one year. He is excited about the scale of the opportunity. Gaming is a bigger industry globally than film and music combined, yet is a nascent area for advertising. His company, Mindfuture, has proprietary tech called Fluuid that allows gaming streamers to serve clickable ads into their live broadcasts.