Gaming Week: Understanding Gamers

Amman works as Sales Director EMEA at Anzu.io, the world’s most advanced in-game advertising platform backed by WPP and Sony Innovation Fund. She is a digital veteran with over 15 years of experience working for some of the UK’s leading digital brands, including DoubleVerify, Virgin Media, ITV, WebTV, AdapTV, and Venatus. She also has a wealth of knowledge covering the entire digital advertising spectrum, having worked across partnerships, broadcast VOD, direct response, influencer marketing, programmatic, and of course… gaming!

Ciarán has over 20 years' experience in marketing, since getting a job in a Sydney internet café at the end of the last millennium. He’s worked in B2B publishing, at creative and media agencies, client-side and sales, with companies including American Express, Yahoo!7 (Yahoo’s Australian JV), WPP’s Mindshare & now Facebook, where he leads the team supporting console & cross-platform gaming companies in EMEA.

Joe has been working at GWI for the last 4 years, responsible for building their Gaming client base. He has also helped build GWI's Gaming offering within their syndicated research product, as well as dedicated Gaming dataset released this year. Joe works with the world's leading gaming publishers and esports teams globally, supporting their Research, Sales & Marketing functions.

Meredith Worrilow Barrett is Senior Director, Global Head of Business Marketing at Activision
Blizzard Media. In her role she oversees a global marketing team responsible for accelerating
revenue growth through ROI-driven marketing strategies. Previously, Meredith was Director, Global Marketing Sciences at PHD Media where she was responsible for consumer insights, measurement and ad effectiveness research for Google's Global media business. Prior to that, Meredith developed bespoke consumer research and strategies for business development at Starcom Mediavest Group. Meredith is a new mom and passionate about marketing that showcases the growing population of female gamers, especially gamer moms.

Elizabeth is responsible for overseeing the IAB’s research and measurement programme, working alongside the research team. Her aims include ensuring the IAB’s research portfolio is to the highest standard, and addresses the biggest questions facing the industry and the IAB’s members.

Ali Syed leads sales across brands, publishers, platforms, and agencies for Oracle Advertising in EMEA. He has a background in technology spanning across the Finance, Media and Travel verticals, having lead commercial teams at Expedia and Google and having worked alongside a number of high-profile brands. Ali has been instrumental in creating a diverse workplace, particularly in technology sales, working closely with the People team at Oracle to ensure the hiring practises promote access to multicultural and diverse backgrounds.