Getting the most out of Advertising In-App
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Event Overview
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The breadth of marketing opportunities offered by in-app advertising is often under-estimated. With more than half of digital advertising investment being spent on mobile – and a huge part of that in-app – understanding this environment is critical.
Join us as we explore the opportunities on mobile and in-app to find out how brands and agencies can truly leverage this thriving sector. Covering campaign planning, brand safety, creativity, effectiveness and measurement, we’ll also have a frank discussion about the challenges and ensure that this webinar leaves you truly app-reciating all that in-app has to offer.
Agenda
Welcome & Introduction
An overview of the in-app market
A quick glimpse into the mobile in-app market - Andrea will be giving an overview of the in-app market at present, challenges we’ve had to overcome in the past, and opportunities for innovation while big changes lie ahead for 2021.
The challenges to which mobile and in-app is best suited
A short discussion of the important role that mobile advertising can play for advertisers from various verticals through out the traditional marketing funnel, from generating awareness all the way through to driving hard performance and direct response campaigns. Addressing some of the challenges we face as an agency.
The reach of mobile
In this session, Jocelyn will share the digital mobile penetration, trend, and user behaviours in the UK, the implications and opportunities for the brands, and TikTok's thoughts and response to the mobile evolution.
Small screens, big ideas - activating your creativity on mobile
Whether looking to maximise the impact of your next campaign or improve your mobile advertising setup, understanding the differences of in-app is essential. We'll be joined by Jon Hatfield from Shpock to take us through key mobile insights from creative formats to data and measurement.
What’s next for mobile?
Mobile Marketing is shifting from the old paradigm of ‘mobile-first’ to a new one of ‘mobile best’, in which mobile marketers must constantly rethink what goes into their strategies to remain on top. Join Richard Smith for "What's next for mobile?" to discover how the rise of OTT, the introduction of iOS 14, and the impact of COVID-19 will influence this year’s marketing strategies - and how you can future proof your marketing plans by spotting trends early.
Q & A and Close
Meet the speakers
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
Patrick Omara
Account Director, Mindshare
Patrick Omara
Account Director, MindshareI’ve worked agency side as a primarily digital performance lead for clients in verticals as diverse as children’s toys, B2B finance and live sports. I currently work at Mindshare Worldwide to coordinate digital best practice, ad tech and brand safety between in market teams for a BP.
Daniel Sichel
Digital & Mobile Lead, Mindshare
Daniel Sichel
Digital & Mobile Lead, MindshareI work with Mindshare's outcome focused clients, looking to deliver best in-market customer acquisition strategies. Alongside traditional and b2b lead generation, my area of expertise is in creating mobile user acquisition buying methodologies and building measurement and optimisation frameworks. I currently work on apps for brands like KFC, BP and M&S and as a European Performance Lead for IBM.
Andrea Gillis
Partnership Development Manager, AppsFlyer
Andrea Gillis
Partnership Development Manager, AppsFlyerAndrea leads AppsFlyer’s SRN partner development for Western Europe, TR and MEA. She has ten years of experience within the adtech industry with five of those focussed on ad measurement and SRN relationships.
Jocelyn Xiao
Europe Product Marketing Lead, TikTok
Jocelyn Xiao
Europe Product Marketing Lead, TikTokJocelyn Xiao - Europe Product Marketing Lead at TikTok
Jocelyn Xiao joined TikTok as Product Marketing Lead for Europe in March 2019. In this role, she is responsible for the go-to-market strategy for TikTok's branding ads products, offering digital ads solutions to meet with brands' marketing and business objectives, and guiding upstream development to ensure product-market fit in Europe.
Prior to this, Jocelyn has seven years of product marketing experience in Banking, Fintech companies and at Tencent. She’s worked in Hong Kong, New York, mainland China, and London and she holds a Master degree in Mass Communications from the University of Florida. Jocelyn is a witness to and practitioner of mobile transformation and is passionate about the evolving influence of mobility and connectivity.
Jon Hatfield
Head of Advertising Product & Technology, Shpock
Jon Hatfield
Head of Advertising Product & Technology, Shpock
Richard Smith
Head of Partnerships EMEA, Adjust
Richard Smith
Head of Partnerships EMEA, AdjustRich is the Head of Partnerships, EMEA at Adjust - the industry leader in mobile measurement and fraud prevention. Working closely with all technology and solutions partners for Adjust, Rich is responsible for ensuring Adjust maintains strong partnerships so advertisers have access to a wide range of services, from efficient user acquisition and engagement to deep-dive data analytics. Before joining Adjust, Rich managed MoPub's (a Twitter company) partnerships for EMEA, working closely with all DSP and Agency partners.
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