The Gold Standard: Changes for 2025

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Event Overview

The IAB ad tech team are hosting a townhall event, guiding members through the latest updates to the Gold Standard. This session will spotlight the introduction of two new channel profiles (CTV and Retail Media), explain enhancements to existing profiles to bolster the standard, and provide an overview of the new sustainability pillar, reinforcing the Gold Standard’s commitment to responsible and future-focused practices. Join us to stay ahead of the curve, ensuring your company is equipped to lead with transparency, trust, and growth in an ever-changing marketplace.

Pat

Patrick Hann

Ad Tech Manager, IAB UK
Pat

Patrick Hann

Ad Tech Manager, IAB UK
Joe

Joe Jackson

Ad Tech Executive, IAB UK
Joe

Joe Jackson

Ad Tech Executive, IAB UK

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