The Gold Standard: Changes for 2025
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Free for IAB Members, IAB Agencies & IAB Advertisers
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Become a MemberEvent Overview
The IAB ad tech team are hosting a townhall event, guiding members through the latest updates to the Gold Standard. This session will spotlight the introduction of two new channel profiles (CTV and Retail Media), explain enhancements to existing profiles to bolster the standard, and provide an overview of the new sustainability pillar, reinforcing the Gold Standard’s commitment to responsible and future-focused practices. Join us to stay ahead of the curve, ensuring your company is equipped to lead with transparency, trust, and growth in an ever-changing marketplace.
Patrick Hann
Ad Tech Manager, IAB UKPatrick Hann
Ad Tech Manager, IAB UKJoe Jackson
Ad Tech Executive, IAB UKJoe Jackson
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