HFSS Ad Ban Consultation: Member Briefing
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Event Overview
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Further to a 9pm watershed on all ads for High Fat, Salt and Sugar (HFSS) ads to be introduced by the end of 2022, the government wants to go further and has launched a six-week consultation on how it can implement an outright ban of HFSS ads online. The consultation closes on 22 December 2020.
The proposed ban would have a huge impact on all parts of the digital advertising supply chain, affecting media owners, ad tech companies, agencies and brands. For more information about the proposals, view our FAQs.
Join this IAB UK member briefing for an update on our response to the HFSS consultation including what work we’ve done so far, how we’ve approached the consultation and how we’re engaging with government. The briefing will also cover how members can input to our assessment of the business impact of the proposed ban.
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