How "Privacy by Default" principles affect privacy, identity, and the audience data ecosystem

As Senior Vice President, Addressability and Ecosystem at LiveRamp, Travis is responsible for leading LiveRamp’s relationships with strategic demand and supply side partners and bringing people-based marketing capabilities to those platforms and their clients. Travis leads LiveRamp’s efforts as one of the co-founders of the Advertising ID Consortium to enable a standard cookie pool and people-based identifiers for the open Internet. Prior to LiveRamp, Travis was a director at Epic Systems responsible for implementing systems that managed sensitive healthcare information. Travis holds a BA in Political Science from Rollins College.

Alex leads Tech Lab’s privacy initiatives. Before Tech Lab, Alex was Director, Product Management at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his 7 years at AppNexus (now Xandr) Alex gained a deep understanding of the ad tech industry working globally on projects ranging from a video DSP to ad quality policy and enforcement. Alex holds a masters degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not for profit roles. Alex’s unique experience as a tech leader with international policy chops are a strategic advantage as Tech Lab enables its members to navigate the major disruption impacting digital advertising today.

Ben is Sr. Director, Product – Privacy, Identity & Data at IAB Tech Lab. He leads product within Tech Lab’s identity and transparency groups, and works closely with ad tech platforms, agencies and publishers to address challenges faced within automated, data-driven media buying / selling.
Prior to joining IAB Tech Lab, Ben led digital trading at GroupM for Nestlé’s 85 brand portfolio across North America. In this capacity he was responsible for overall product performance of the Nestlé Trade Desk (NTD) - a bespoke data and trading solution specifically to service Nestle brands – as well as brand-specific programmatic strategy and associated functions, including measurement & optimisation, ad operations, and private marketplace development. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann, where he led programmatic and attribution strategies for large global brands like MasterCard, NBC Universal, Barclays, and Harvard Business School.
Ben received a B.S. in Communications Theory and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University. He lives in Brooklyn, NY.

Grant Nelson is a Product Manager for Privacy at Xandr (formerly AppNexus), an AT&T company. He builds products and features for advertisers, brands, and publishers to meet their privacy requirements while delivering advertising that is effective and appreciated. He’s contributed to IAB Techlab working groups on the Transparency & Consent Framework, the IAB Europe’s Framework Signals Working Group, and now groups related to the CCPA. He previously was a compliance attorney at the Network Advertising Initiative and has built & launched an online charitable food recovery platform that’s saved millions of pounds of food from waste.

Daniel A. Sepulveda is the Senior Vice President for Policy and Advocacy for MediaMath, a global advertising and marketing technology company. He represents MediaMath on public policy issues in public forums, before government officials and agencies, in industry associations, and in dialogues with consumer organisations and civil society working on technology and the digital economy. He also works with teams across the company on special projects including Purpose Driven Advertising, political advertising, and media supply chain issues.

Sepulveda served in the Obama Administration at the State Department as Ambassador and Deputy Assistant Secretary of State and U.S. Coordinator for International Communications and Information Policy from March 2013 – January 2017. Prior to joining the State Department, Sepulveda served as a Senior Advisor to Senator John Kerry from 2009 – 2013 working on technology, telecommunications, trade, and economics. From 2004-2008 Sepulveda was a senior legislative aide to then-Senator Barack Obama on the same issues and also advised his presidential campaign.

Before joining Senator Obama's office, Sepulveda worked for Senator Barbara Boxer, a member of the Senate Commerce Committee. Additional prior work experience includes service during the Clinton Administration at the U.S. Department of Labor and at the National Council of La Raza (NCLR). Mr. Sepulveda received a Master of Public Affairs from the Lindon B. Johnson School of Public Affairs at the University of Texas at Austin as a Woodrow Wilson Fellow in Public Policy and International Affairs and holds Bachelor of Arts in Political Science and History from Emory University.
 

Julia is General Counsel and Chief Privacy Officer at TripleLift. Previously, Shullman served in senior roles at Xandr including lead attorney for AppNexus’ Publisher Technology Group and most recently as Chief Privacy Counsel. In these roles, she helped launch prebid.js, develop an industry GDPR compliance framework as the Chair of the Steering Group for the IAB Transparency and Consent Framework, and guide other industry standards as a member of the NAI board. She began her career focusing on mergers & acquisitions at UBM, and Latham & Watkins. Shullman holds a B.A. in Government and Psychology from Georgetown University and a J.D. from Columbia Law School.

Stephanie Hanson is the Director of OneTrust PreferenceChoice, part of the #1 most widely used privacy, security and third-party risk technology platform. In her role, Hanson oversees OneTrust PreferenceChoice’s team of Publisher and AdTech experts across R&D, Sales and Marketing as well as Customer Success, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR.

Steve Silvers is the SVP Product, GM Customer Experience, at Neustar. Neustar®, Inc., is a trusted, neutral provider of real-time information services and the leader in identity resolution, omnichannel marketing solutions, and unified marketing analytics for Fortune 500 brands and premier agencies. With a deep technical background and extensive ad-server and ad-ecosystem domain knowledge, Steve has been providing prescriptive identity strategy consultation helping marketers build sustainable data strategies to accurately identify their customers and prospects, create spectacular customer experiences and measure the impact of their marketing across all channels both online and offline. Steve has led much of the differentiating product work behind the Identity Data Management Platform including attribution, ad-server integrations, conversion types, audience & look-a-like modeling, all the way through media and website interplay.

As Vice President of Product, Identity and Data, Mike leads all Identity efforts at Index Exchange, focusing on unlocking people-based buying for publishers and buyers on the open web. He’s also responsible for managing the development of the Real Time Identity Framework. As a part of his continued efforts to achieving a universal ID, Mike serves as a board member of the Advertising ID Consortium.

With over eight years of experience in online advertising, Mike has led initiatives across different disciplines, including sales and currently, product. Prior to joining Index Exchange, Mike was the Director or Product Strategy at Criteo.
 

Rachel Wolan is a seasoned product executive, bringing over 18 years of experience in SaaS product management, engineering and analytics. Rachel is currently the VP Product for Applications and User Experience at LiveRamp. She owns a diverse, global portfolio of products with a $300mm+ P&L across targeting, measurement, analytics, data partnerships and TV.

Prior to LiveRamp, she was the Head of Product at Euclid (acquired by WeWork, backed by Benchmark) and Talkdesk (backed by Salesforce Ventures, DFJ). Before that, she spent several years in product and engineering roles at Facebook, HP and Say Media. She received a B.S. in Education and Computer Science from Northwestern University and an M.B.A. from the University of California at Berkeley.

As General Counsel & Chief Privacy Officer, Amy leads all legal, compliance and privacy functions at Lotame, and is instrumental in informing the product roadmap from a data privacy perspective. Amy is a recognised senior leader with 15 years’ experience advising executive management and business leads on industry-disruptive technology and digital innovation, and data analytics initiatives in all company lifecycles — accelerated growth, mid-market expansion and company turnaround — at companies such as comScore, Dataminr and Zenimax. Amy is Co-Chair of Communications of the Law Department Management Network of the Association of Corporate Counsel, appointed as a board member to Duke University Alumni Association, and recently completed her term as co-chair of the Diversity and Inclusion Committee of the National Asian Pacific American Bar Association (NAPABA). Amy holds a Juris Doctorate degree from Duke University and a Bachelor of Arts degree in Political Science from University of Chicago.
 

Gillian leads the strategy to drive revenue of Epsilon’s industry leading data assets across all digital channels, encompassing business development, marketing, product development and strategic partnerships. Her team is responsible for building and creating the largest self-reported database in North America, Shoppers Voice. She also leads the Epsilon Consumer Insights team, which conducts customised market research projects on consumer U&A insights, segmentation, tracking studies, performance measurement and thought leadership.

Gillian is a business and marketing professional with 20+ years experience in strategic planning, business management, product management and people development. Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management.