How to succeed in Digital Out-Of-Home Advertising
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Event Overview
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With the first ever Digital Out-of-Home (DOOH) campaign launched in the early noughties, the sector has come a long way over the past two decades. We’ve seen significant growth and DOOH has now evolved to a point where advertising is increasingly bought programmatically, but with consumers around the world confined to their homes throughout much of 2020, its place on ad plans seemed under threat. Instead, this sector has proven to be both resilient and adaptable, with many now predicting that 2021 will be a year of DOOH growth.
Join IAB UK and our members for a discussion on what to expect of DOOH in 2021, what was learnt from 2020 and how key players are planning for a post-COVID landscape.
Agenda
Welcome & Introduction
Intro to the DOOH Market
From the definition of DOOH to creative and trading examples, TUG take us through the size and growth of the market, who the key players are, as well as busting some common myths surrounding the sector.
OOH Vs DOOH
Global explain how the digital aspect of DOOH evolves the Out-of-Home opportunity - specifically via targeting, reporting and the importance of creative.
Creative considerations
Scoota showcase the different kinds of platforms available for DOOH advertisers, along with how to leverage the unique experience DOOH offers.
Cross channel synergy
How do DOOH USPs synergise with other digital sectors? Talon take us through how DOOH and other digital sectors can work hand in hand.
Planning DOOH
VIOOH highlight how DOOH compares to other digital platforms, including what a 'good' campaign looks like, how to reach your target audience and measure the campaigns effectiveness.
The Future of DOOH
With lockdown easing and normality beginning to resume, Hivestack take us through what opportunities are now available, the challenges facing both sides of buying and selling and the implications for RTB capabilities.
Q&A
Close
Meet our speakers
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
Hannah Thompson
Media Director, Tug
Hannah Thompson
Media Director, TugHannah leads a team at Tug who specialise in planning and buying full-funnel media plans across a number of channels, including programmatic display, OOH and AV. Over the past 7 years, she has worked across both brand and performance media campaigns and a broad number of verticals such as B2B, Health, Consumer Tech and Leisure. Hannah’s previous clients include a number of global brands including LogMeIn, GenesisCare, Palmer’s and Oppo Mobile.
Emily Alcorn
Head of Insight, Talon
Emily Alcorn
Head of Insight, Talon
Will Brownsdon
Managing Director, EMEA, Hivestack
Will Brownsdon
Managing Director, EMEA, Hivestack
Diu Hoang
EMEA Marketing Manager, VIOOH
Diu Hoang
EMEA Marketing Manager, VIOOHDiu joined VIOOH in September 2020 and looks after marketing activity in the EMEA region as the company continues to expand its global reach. Previously at Innovid and Channel 4, she has an extensive background in marketing within the media industry and a keen eye on the future of adtech.
James Langham
VP Commercial, Europe, Scoota
James Langham
VP Commercial, Europe, ScootaJames has over 12 years’ experience working in Ad Tech sales with his latest role leading all Commercial operations in Europe for market leading DSP; Scoota. James has been crucial to overseeing large revenue growth for a DSP which contains an in-built creative tool, designed to deliver true creativity at scale without the need for cookies or personal data. Most recently, James has been overseeing the product diversify from display, video, mobile into DOOH, CTV and Social channels.
Cedric Rouse
Head of Product, Global
Cedric Rouse
Head of Product, GlobalSimilar Events
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