IAB Debrief 2024

Ellie has worked in the digital advertising industry for over 14 years in roles at Mindshare and Maxus before joining the Quantcast team in 2017. Using all her previous agency experiences, at Quantcast, Ellie’s role is to advise clients on brand and performance strategy as well as understand how Quantcast can build products to help meet client’s marketing objectives. In her spare time, Ellie enjoys getting out into the countryside for walks with her twin girls and dog Fox.

For the past 2 years, Mark Geddes has been a Brand Manager at TENA, the UKs no. 1 men’s Incontinence brand. Previously, he served as Senior Brand Manager for VetPlus, overseeing the UK’s leading Veterinary Nutraceutical Brand.

Philip Gamble has over 10 years of agency SEO experience, increasing the visibility of clients operating in the eCommerce, Travel, Hospitality, and Finance sectors. As Head of SEO for Performics @ Zenith, Philip leads Organic Search Growth for some of the UKs largest brands, developing Technical and Content SEO Strategies and continuously optimising for evolving trends.

Ryan is a Strategy Partner at media agency JACK RYAN and leads the agencies behaviour change and marketing science strategy across a number of client verticals. He has worked across a number of high impact and award winning campaigns for clients such as the NHS, Police, Energy companies, Universities, Transport and Government agencies. He sits on the advisory board of The Marketing Society and has previously lectured at top UK universities. Ryan is known for his approach to behaviour change advertising strategy and focussing on being led by data to make human choices.

Dr Nighat Arif is a GP specialising in women's health. She is an honorary fellow of the Royal College of Obstetrics & Gynaecology. With 17 years’ NHS experience, she also runs her own private practice. Dr Nighat is a medical broadcaster, a content creator with YouTube Health and the WHO Fides network. In 2023, she received a Points of Light award from the Prime Minister for her work raising awareness of women's health issues. In 2024 she was awarded ‘Woman of the Year’ at the Asian Achievers Awards for her work around equality in healthcare. Dr Nighat is the bestselling author of The Knowledge: Your guide to female health from menstruation to the menopause).

Lisa is the Head Of Go To Market and Media at giffgaff, with her team looking after all things media planning, as well as the cross-departmental collaboration needed to launch new products, promotions, and campaigns to market. She is passionate about sustainable media planning and inclusive and equitable marketing. Lisa, together with partner agency MG OMD, is at the helm of giffgaff's "responsible reach" approach to media - which won an Ad Net Zero Award in 2023. She's currently co-chair for ISBA's Sustainability Forum. 

Sarah is a Group Agency Director at WeAre8 covering Omnicom Group. She works closely with agencies including MG OMD to grow revenue on the platform. After 10 years in creative partnerships in publishing, Sarah moved to WeAre8 as she feels passionate about responsible media and the creation of a safer, positive and fairer social and digital landscape. 

A Strategic Media Planner at Arla Foods, working for 4 years in the digital team. Their role involves collaborating closely with brand teams to drive growth and enhance the visibility of Arla's diverse range of products, with a strong focus on strategic planning and digital innovation. 

Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the newly published book Marketing for Social Change. Kian is also an Advisor to UN Climate Change, a TEDx Speaker and a Trustee at Earthwatch Europe. He regularly writes about Gen-Z marketing and social impact for Forbes CMO Network. Kian is deeply passionate about using the power of creativity for good.