IAB Gold Standard: what are the proposed changes?
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Webinar
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Event Overview
Following the launch of our industry-wide consultation on developments to the IAB Gold Standard, this virtual session will unpack the changes on the table and how to share your feedback. Key areas of focus include:
- - Evolving the Gold Standard so it’s applicable to retail media, connected TV and podcast ads
- - New requirements focused on increasing standardisation when buying and selling digital advertising, as well as improving measurement
- - Further steps to eliminate fraud in the supply chain
The IAB Ad Tech Team will run through the proposed changes and you’ll be able to put your questions to them. The consultation closes on Friday 13 September, so this is a must-attend for anyone looking to share feedback.
Speakers
Aniss Laamouri
Head of Ad Tech, IAB UK
Aniss Laamouri
Head of Ad Tech, IAB UK
Patrick Hann
Ad Tech Manager, IAB UK
Patrick Hann
Ad Tech Manager, IAB UKSimilar Events
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