Influencer Marketing Seminar


Influencers have a unique relationship with their customers. For a brand using an established celebrity can be an exciting way to gain trust, and loyalty from their customers. It just needs to be done in the right way. This seminar will look at measuring influencer influence, picking the right influencer for your brand, and how to be effective yet subtle during influencer led campaigns.

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Influencer Marketing Seminar October 2019


Registration & breakfast
8:45 - 9:00

Welcome & introduction
9:00 - 9:10
Polly Raven,
Membership Manager,
Talent first, influence second
9:10 - 9:30

Low quality branded content campaigns, inauthentic and unengaged influencers and companies attempting to capitalise on a huge revenue opportunity all damage the performance of influencer campaigns. To rebuild trust in the industry, Talent Village highlights the need to use true talent. This session explores how to professionalise the industry, how working with the right talent and using the right tactics can increase brand impact and the growing need for co-created, talent generated content.

William Soulier,
CEO & Co-Founder,
Talent Village
From Gen Z to Granny: how influencer marketing differs between generations
9:30 - 9:50

While influencer marketing started out as a way to connect with younger audiences, it has now matured along with its original target group. It is no longer the sole preserve of youth marketing - there are child influencers, mummy influencers and grandparent influencers. So how should your strategy flex depending on your target demographic? This session will include case studies, actionable recommendations and a quiz.

Emily Knox,
Head of Social and Content,
Influencers: friend or fraud?
9:50 - 10:10

Influencer fraud is nothing new and a continuous battle for the industry, undermining one of the core strengths of influencer marketing as a whole - that brands can use it to tap into authentic, engaged audiences. So how do we prevent trust from breaking down? Takumi will be revealing key insights and provide the audience with tips on how to execute brand safe influencer marketing campaigns.

Sophie Green,
Sales Director,
Coffee break
10:10 - 10:30

You can't buy influence
10:30 - 10:50

When it comes to influencer marketing, it’s important to remember that you’re not buying reach. It’s engagement that’s important. In this session, TIPi Group will unpack what this means for brands and how they can grow using influencer marketing as a strategy – not a buying tactic. 

Ryan Foley,
Head of Content,
TIPi Group
Setting up influencer campaigns for measurable success
10:50 - 11:10

According to research by the IAB and YouGov, 47% of marketers state that their biggest challenge when working with influencers is difficulty measuring the effectiveness of a campaign. This talk will focus on a number of tips and techniques for how marketers can easily showcase influencer ROI: from how to assign achievable and measurable KPIs at campaign outset, to tracking a range of KPIs across the user journey.

Blaine Doherty,
Senior Influencer Marketing Manager,
Publicis Media

Our speakers

William Soulier
William Soulier
CEO & Co-Founder, Talent Village
Emily Knox
Emily Knox
Head of Social and Content, Tug
Sophie Green
Sophie Green
Sales Director, Takumi
Ryan Foley
Ryan Foley
Head of Content, TIPi Group
Blaine Doherty
Blaine Doherty
Senior Influencer Marketing Manager, Publicis Media


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