Keeping up with Contextual

Sophie has worked in digital media for over nine years, joining Wavemaker UK in 2014 (formally MEC).
Within her current role as Head of Display and Social she is responsible for a range of areas including the development of third-party cookieless solutions as well as digital transformation journeys for clients, with a focus on platforms, data and technology. Her client experience spans a number of verticals including Telco, retail, entertainment, travel and finance; covering both brand and performance media. Including clients such as Vodafone, Huawei, Eurostar and Nationwide Building Society. Sophie has driven step-change which has been recognised at an industry level with award wins for integrated performance, social, programmatic, and technology. She was also awarded Media Week’s 30 under 30 in 2018. Alongside this Sophie pioneered Wavemaker UK’s market-leading Social Intelligence study, which outlines consumer trends and what best practice looks like across Facebook, Instagram ,Twitter and Snapchat.

Bill Swanson is a respected digital media and advertising leader with over 20 years of industry experience. He is responsible for driving the strategy and business expansion of IRIS.TV – the leading video data platform for Connected TV and online video. IRIS.TV is engineering the most open video data ecosystem in the world enabling its partners to build scalable solutions on top of its platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions.
Prior to joining IRIS.TV, Swanson was most recently SVP of EMEA at Telaria, where he reshaped the team, while developing the company’s premium video and connected TV (CTV) opportunities. Previously he also held the role of Chief Revenue Officer, EMEA at PubMatic, and other senior roles at The Independent (ESI Media), The Times, and The Sun (News UK).

Jay Pinho is the Head of Product Management for Brand Safety at Oracle Advertising. He works closely with enterprise clients to drive ROI by measuring and activating brand safety across platforms, environments, and formats. Jay enjoys working on cutting-edge technology solutions to achieve business goals and distilling in-the-weeds concepts into layman's terms for a non-technical audience. As a data analysis and coding junkie, he’s taught himself Ruby on Rails, JavaScript, and PostgreSQL.

 Marie manages Adsquare’s media agency and brand relationships guiding them on their journey towards a new age of privacy-first advertising, leveraging adsquare's next-generation audience & location Intelligence.
With 10 years’ experience, she has had a number of roles in ad-tech from media agencies to publishers and data consultancy, managing leading global brands at GroupM, Gameloft and LoopMe.