When it comes to the world of digital advertising, one thing is for certain: change. New tools, platforms and opportunities are constantly emerging and making sure you’re up-to-date and ahead of the curve isn’t always easy. 

Enter… Nonference! The self-confessed anti-conference returns for a day bursting with hands-on sessions, ensuring that you’re one step ahead of the pack. Come away with the latest skills and knowledge from the digital arena – and have a bit fun along the way. 

Our most interactive and inclusive event of the year is taking place on Tuesday 29 October at Tobacco Dock. Don’t miss your chance to prepare for what’s coming next!

Tobacco Dock, Wapping, London, E1W 2SF
IAB Member: £250.00 + VAT
IAB Agency: FREE
IAB Advertiser: N/A
Non-member: £250.00 + VAT
Nonference October 2019

Nonference is back & so should you be

A beer pouring robot? LEGO blockchain? SO last year. Here's what's coming this time, take a look at our new Nonference film for a first look at what to expect. 


Five reasons why Nonference is unmissable

Nonference is back. So should you be. Here’s five reasons why.

  1. Skillz for your team: over 40 hands-on sessions to stay ahead of the game
  2. Network like crazy: more than 700 advertisers and agencies filling Tobacco Docks
  3. Own your day: tailor sessions to work for you
  4. It’s properly fun: expect silent discos, bot-building, blindfolded workshops and fiery debates
  5. It’s scorching value: tickets are just £250 (or free to IAB member agencies and advertisers)
Nonference through blockchain


Brexit: beyond the spin
The Telegraph

Baffled by Brexit bluster? Want to know what the big break up means for your business? We hear you. Just two days before the UK is due to leave, join The Telegraph for a game of Wheel of Fortune with an unEUsual edge. 

The Auction Arms
The Guardian, Xandr, Rubicon Project, Verizon, Pubmatic, IAS and Index Exchange

Pop in for a pint at the programmatic pub and let’s get quizzical! Some of the biggest programmatic players unite to give you a whistle-stop tour of the industry, before putting your knowledge to the test. 

Brand Date: Find your perfect partner
Revlifter, Acceleration Partners, Optimise, Awin, the7stars and TI Media

Relive the magic of Blind Date and prepare for a lorra lorra fun in this session - designed to match your advertising objectives with the perfect publisher partner. Question a panel and take your pick for a match made in heaven. 

Wired for sound
IAB UK Audio Group

Want to tune in to the audio market and turn up your creativity? Armed with a brief, you’ll build an audio strategy before writing a pitch perfect script. The number one idea will even be recorded for the winning team. 

TikTok with TikTok

Take up TikTok with an intro from the experts. Learn how to “Transition", "Git Up" and just what "The Woah" is. You’ll come away a TikTok content creator - just don’t forget to download the app first! 

Spin it to win it

Test your ad tech knowledge with Taptica’s trivia challenge. Spin the wheel and see where it lands. All you need is brainpower and a bit of muscle to stand a chance of bagging the winner’s prize.

QDOT & Talon Outdoor

Think you know digital advertising? Think again. Join QDOT & Talon Outdoor to explore the creative possibilities in digital out of home - transforming an Instagram ad into a dynamic DOOH campaign.


The Box Bingo
Mobile Fix

Join Simon Andrews, writer of weekly industry must-read Mobile Fix, for a fast-paced game of telly bingo. Duck and dive through new TV sector – from subscription trends to emerging ad formats – clickety click your answers and come away top of the shop.

The Quiet Riot: video in a sound-off world

Improve your moves, your video advertising skills and win a pair of Bose headphones at Unruly’s sound-off dance-off – a hot ticket for anyone wanting to understand the complexity of video advertising in a sound-off world.

The 12 Days of Open Xmas

Deck the halls with boughs of knowledge. In this festive frisson, OpenX will use new research to educate you about your consumers' buying habits in advance of the biggest spending season of the year (and not a pear tree in sight).

Change your life in 2020
MiQ Digital

The answer to life, the universe and everything: how to smash your 2020 planning by focusing on the questions and not the answer. This fast-paced workshop for marketers and agency planners will tap into the brains of solution engineers and strategy directors to help you achieve your goals.

A Carnival of Creativity
Rabbit & Pork

Unleash your inner creativity with this immersive workshop in voice app building. Rabbit & Pork will take you on a memorable journey through the steps to consider to make your voice heard via Alexa Skill or Google Action.

Born Online: the Direct to Consumer brands reshaping retail
IAB UK + Direct to Consumer brands

They have a strong core purpose, super-serve their customers, obsess over feedback and are building their brands online: off the back of new IAB UK research, come and meet the Direct to Consumer brands reshaping retail and see what you could learn from them.

Move over millennials
Generation Media

What do today’s kids think about advertising? Join Generation Media’s Q&A with a panel of kidfluencers and their parents to find out what makes Generation Alpha tick and how this can shape your future strategy.

The future is fake

Is the future fake or is fake the new real? Come along to Mindshare’s future scoping session to dream and (literally) draw up your vision of the future.

Digital in the dark

Supercharge your senses with Starcom’s immersive session. Don a blindfold and open your eyes to the human experience of digital campaigns. You’ll be exposed to a range of sounds, smells and tastes to explore what the digital ad experience should – and shouldn’t – be.

The good, the bad and the podly

Forget dull host reads and bad adverts, branded podcast campaigns can sound amazing. Acast, with the help of a top UK podcaster, reveal how to fine-tune your podcast ads.

The Programmatic Olympics

We’re all winners with GumGum’s session. Learn how to get the right message to the right audience, not just during the 2020 Olympics but year-round, including how to harness programmatic, computer vision and AI.

Demystifying the bid

Pimp your programmatic campaigns with IndexExchange’s bid-busting explainer. Find out how to identify opportunities in the programmatic process, improve monetisation and drive revenue along the way.

Asking for a friend

Does it seem like you just learned about CPC and CTR but now need to master RTB in DSP to optimise eCPC ASAP? Consider this myth-busting session your CTA. No need to ask for a friend - ask for you, and walk away with a curated playbook to excel in your job.

Rakuten Viber

Tigers plus bots plus prizes – what’s not to love!? Take inspiration from WWF's tiger bot as you build your own in this interactive session. Make sure to come armed with your best and weirdest facts to stand a chance of winning.

Brand safety whack-a-mole

Roll up, roll up for a game of whack-a-mole. GroupM calls on the industry to beat brand safety issues (literally), learn what to look out for and hear from experts about how to combat the challenges. Start practicing your swing!


Stop, look, listen… to your brand
A Million Ads

Create a personal voice campaign in real-time with this session all about sound. A Million Ads shares how your brand can get the most out of personalisation technology and communicate as instinctively as you and me.

That's the way the cookie crumbles
The Guardian

The chips are down for the venerable cookie: join The Guardian to discuss the cookie’s changing fortunes, explore the rocky road ahead via children’s party games and ensure your company rises to the cookie challenge.

Super Human Stories
Social Media Chain

Learn how tell powerful human stories in a social first way. Social Media Chain is joined by two inspiring athletes who have done just that; Kate Farley, the first-ever boxer with cerebral palsy, and Josh Llewellyn-Jones, a world-record breaking athlete with cystic fibrosis.

Be the Teacher's Pet

Go back to school with Instagram… Stories School that is. From creative possibilities and storytelling power, to driving business objectives by connecting brands and people, this interactive session will ensure that you graduate top of the Insta class.


You need to calm down
Melville Marketing Solutions

Immerse yourself in a stress-busting, interactive workshop. Find out how to build your own brand resilience, decide what to change and find out how your company can support you to be confident and calmer.

No Bullsh*t Leadership

We can all be leaders every day, we just need to get on with it. Havas Creative dispels the myth that leadership is an exclusive club and shares the secrets to adopting a leadership mindset. making confident decisions and outperforming the competition.

Know-it-all? Think again.
Microsoft Advertising

Switch from a know-it-all to a learn-it-all with the help of this immersive workshop. Microsoft Advertising shows participants how to harness the power of empathy to unlock new ways of working and produce truly inclusive marketing. 


The Wheel of Brand Fortune
Oracle Data Cloud

Channel your inner Pat Sajak / Vanna White and put your digital ad knowledge to the test. From cybersecurity to new bots, your team will battle it out to combat digital ad issues. 

Going for Gold Standard

Bullseye's back for one day only. We're reviving the 80s classic to help you get to grips with the Gold Standard - IAB UK's initiative to tackle ad fraud, boost brand safety and address ad blocking. You've got to be in it to win it!


Getting innovative with native - outside social
Verizon Media

You’re probably used to delivering native on social - but with trust higher in premium environments, now’s the time to get innovative with native outside social. In this session learn how you can push your native advertising to the next level and deliver better business outcomes for your brands.

Blockchain – the missing link?

When it comes to trust, transparency and improving data management, is blockchain the missing link? Join the7stars for a block by block look at what’s feasible and what other solutions are out there.

Storytime… live

Explore the creative possibilities of social style native stories with ADYOULIKE. You and your team will create a campaign, put it live on a leading publication and track the results throughout the day.

The data game

Take a game show style spin with Blis as they explore bespoke targeting to a mass audience, the strengths of different data sources and how they can work together to boost a campaign’s performance.

No Waze!

Join the Waze team, with a host of special guests, to learn how your phone saves London from transport chaos, why ads on maps can literally drive people into your business and meet a real-life Waze map editor - what the Wall Street Journal have called the "internet's most devoted volunteers". 

Our speakers

Simon Plaframan headshot
Simon Palframan
Creative Director, A Million Ads
Sam Crowther
Executive Creative Director, A Million Ads
Lisa Portman headshot
Lisa Portman
Head of Marketing, Grand Visual
Ric albert headshot
Ric Albert
Creative Director, Grand Visual
Steve Folwer headshot
Steve Folwer
Creative, Grand Visual
Charlotte McDougall
Charlotte McDougall
Analyst, Talon Outdoor
Andreas Dooley
Andreas Dooley
Head of Agency Sales, UK Oracle Data Cloud
Dee Frew Nonference headshot
Dee Frew
Programmatic Technology Specialist, The Guardian
Sally Burtt-Jones nonference headshot
Sally Burtt-Jones
Senior Director, Business Development, Rakuten Viber
Petya Kamburova headshot Nonference
Petya Kamburova
Business Development Manager, Rakuten Viber
John Campbell Nonference Headshot
John Campbell
MD & Founder, Rabbit & Pork
Steff Preyer Nonference Headshot
Steff Preyer
Business Director, Rabbit & Pork
Katherine Wren, Rabbit & Pork
Katherine Wren
Junior Developer, Rabbit & Pork
Daphne Xenakis
Daphne Xenakis
Senior Technical SEO Account Manager, Rabbit & Pork
Nick Mawditt Headshot
Nick Mawditt
Managing Partner, Talon Outdoor
Dom Blacklock
Dom Blacklock
Head of Programmatic, The 7 Stars
Amy Kean
Amy Kean
Head of Strategic Innovation, Starcom
Alex Wright
Alex Wright
Head of Insight, Blis
Louise Nylander
Louise Nylander
Global Marketing Director, Unruly
Chris Hirst
Chris Hirst
Global CEO, Havas Creative
Kay Taylor
Kay Taylor
Global Innovation & Partnerships Manager, Mindshare Worldwide
Sophie Harding
Sophie Harding
Futures Director, Mindshare UK
Inam Mahmood
Inam Mahmood
Director, Monetisation & Partnerships, TikTok Europe
Rachel Crossley
Rachel Crossley
Senior Manager, Exchange Analytics, Index Exchange
Shuma Mursal
Shuma Mursal
Exchange Analyst, Index Exchange
Ben Irons
Ben Irons
Senior Sales Manager, Microsoft Advertising
Ashley Bateman
Ashley Bateman
Sales Director, Unruly
Steph Douglas
Steph Douglas
Founder, Don’t Buy Her Flowers
Kate Huang
Kate Huang
CMO, Callaly

What happened last year?

2018 saw Nonference cast off the conference agenda and reset the rules. No tea break, no stage and no notes. Instead, we crammed 29 hours of activities into 8 hours, giving over 800 delegates the chance to learn through doing. Subjects covered included…

  • Blockchain via the medium of LEGO 

  • Location targeting with the help of ‘Where’s Wally’

  • Programmatic in the form of a good old pub quiz

  • Data science – including how to bypass your “Trump Brain” 

  • Plus much more (including a little bit of mind reading)


Start planning your day?

Download the app

Download IAB UK’s Events app and start planning your Nonference. Whether it’s building-a-bot with Rakuten Viber, a silent disco with Unruly or brand safety whack-a-mole with GroupM, pick and mix from 40 hands-on sessions to help you stay ahead of the curve – and have a bit of fun along the way.


The gong at Nonference

Quantcast logo
TikTok logo
Verizon Media logo
Oracle data cloud logo
Waze logo
Tribe logo
Inskin logo
Seedtag logo
Tailify logo

IAB UK logo

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