Podcast Upfronts 2024

Former entertainment content partnerships at Twitter

Diversity’s Jordan and Perri shot to fame after winning Britain’s Got Talent back in 2009. Since then, they have had successful presenting careers, working together on shows such as ‘Got To Dance’ and ‘Jordan and Perri’s Ultimate Block Party’, and presenting on KISS Breakfast every weekday from 7am. They have also embarked on many solo projects, with Jordan starring in the 2016 series of ‘I’m A Celebrity’ and the first ever UK series of ‘The Masked Dancer’ and Perri coming second place on 2019’s ‘Dancing on Ice’ and having stints on shows like ‘Celebs Go Dating’ and ‘The Great Stand Up To Cancer Bake Off’. They have won a BAFTA, winning in the ‘Must-See Moment’ category for Diversity’s controversial performance on BGT, inspired by the events of 2020.

As Chief Content Officer – Podcasts and Commercial Content at Bauer Media in the UK, Lucie is responsible for the development of Bauer’s podcast offering, helping to develop talent into transmedia brands and find new ways of reaching fans and building audiences. Lucie is also a successful editor, presenter and podcast host, and previously held the role as Chief Content Officer at Bauer, leading creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. She spearheads Bauer Media’s mental health campaign ‘Where’s Your Head At?’, in partnership with Mental Health First Aid England. On top of her role at Bauer, Lucie is a Sunday Times best-selling celebrity ghost-writer and hosts her own weekly entertainment and lifestyle segment on ITV’s Lorraine.

George is Head of Commercial Marketing at Bauer Media UK and a presenter on national radio station Fun Kids. In his role at Bauer Media, he works across the organisation’s brands to promote how they can create impact for audiences and advertisers. Previously, George managed the award winning cross-industry initiative the Mental Health Minute and started the Young Audio Awards, an awards celebrating the next generation of audio talent.

Experienced broadcaster and Smooth radio presenter Jenni Falconer wakes up London presenting London’s Smooth Breakfast, weekdays from 6am – 10am as well as nationwide on Saturdays from 10am – 1pm.

Jenni also has a hugely successful podcast called Runpod available on Global Player.

Jenni is mad about running, she runs so she can eat cake and drink wine …. there’s a real honesty to her podcast which you can’t fake if you want to be successful in this space. Jenni finds her podcast gives her the chance to talk passionately about running and connect to new listeners whilst talking to special guests who share their passion for running. Guests have included Paula Radcliffe MBE, Calum Best, Rob Rinder and Dick & Dom.

Jenni is an expert at communicating to different audiences in an authentic way.

Sarah Ray is Head of Podcast Sales at Global, one of the world’s leading Media and Entertainment groups.

On-air, on Global Player and Outdoor through these platforms combined Global entertain and reaches 51 million individuals every week.  Global’s DAX (Digital Ad Exchange) provides advertisers with access to over 130 million people listening to music streaming services, digital radio, and podcasts around the world. 

Sarah is responsible for driving and overseeing all commercial opportunities around Global’s podcast output. Working with specialist podcast partnership and agency teams, Sarah focuses on the advertising opportunities for clients in and around Global’s chart-topping podcasts from The News Agents to My Therapist Ghosted Me. Over the last few years Global has invested considerably in the UK podcast market to ensure every advertiser has the chance to get into the ears and minds of Global’s engaged audiences.

Prior to this, Sarah worked at the BBC as Commercial, Rights and Business Affairs Manager where she was responsible for all commercial deals around their radio, music and podcast content. This included advertising in BBC podcasts ex-UK, publishing and audiobook deals, content licensing, live events, and TV options from podcast IP.  

Before working at the BBC, Sarah spent 10 years at Channel 4 working with production companies and talent agents to negotiate partnerships for advertisers which involved programme content and C4 talent. This included product placement, programme podcasts, branded social content and programme themed advertising breaks. Sarah began her media career at the Financial Times where she worked as online advertising and events manager.