Roundtable: Shaping the future of CTV advertising

Tim Willcox is the Regional VP for the UK at PubMatic, leading the company’s UK operations since October 2022. In his role, Tim oversees the strategic direction for the UK business team, supporting both publishers and buyer clients. With over two decades of experience in the industry, Tim has held various director-level positions at Dentsu and Triplelift, where he played a key role in their commercial growth efforts. His extensive expertise in buy-side and programmatic advertising drives his dedication to advancing the adoption of PubMatic’s omnichannel supply chain optimisation solutions.

As a Senior Manager in Media Sales for Rakuten Advertising, Dory pioneered the launch of Rakuten TV’s AVOD proposition in 2019, serving as the first hire to lead the initiative. Tasked with taking a new product to market, Dory played a pivotal role in establishing initial foundations with the media agencies, developing go-to-market strategies as the platform rapidly evolved to include over 100 FAST channels. She is now focused on driving the growth of Rakuten’s CTVision+ offering, which encompasses both owned-and-operated content and a diverse portfolio of premium CTV suppliers spanning 42 markets in Europe.

As Chief Customer Officer, based in Nexxen's London office, Hilary Goldsmith has been a cornerstone of the company since its early days as Unruly. Specialising in the operational aspects of the business, her role involves working closely with both product and commercial groups to ensure clients reach their goals through Nexxen's innovative solutions. A fan of the fast-paced, ever-evolving nature of ad tech, Hilary and her team are laser-focused on providing excellent client service, driving tangible results and building long-lasting, collaborative relationships with Nexxen's partners across the industry.

Nathan is Head of Addressable Activation at KINESSO UK&I, IPG Mediabrands’ tech driven performance agency,  where he is responsible for best in class activation, enhancing their product proposition and overseeing its operational excellence. 

Nathan oversees a team of traders across four markets in EMEA which executes campaigns in Demand Side Platforms (DSPs) across multiple channels such as Display, Video, DOOH and Audio. By integrating cutting-edge technologies and analytics, he ensures that clients achieve maximum ROI from their advertising investments.

Nathan has also played a pivotal role in advancing KINESSO’s programmatic capabilities, driving growth through partnerships with leading DSPs and technology partners.

Prior to KINESSO, Nathan led the Programmatic team at Essence for BT Group, which grew exponentially and spearheaded the digital transformation and advanced its programmatic investments delivering award-winning work.

As the Vice President of Global Partnerships, Pippa is responsible for NBCUniversal’s global digital sales strategy, including developing innovative digital solutions that deliver global scale and efficiency for advertisers. Pippa also leads sales for NBCUniversal’s newly launched global premium video marketplace, a partnership with FreeWheel and over 40 leading publishers across the world.

Prior to NBCUniversal, Pippa was the Senior Commercial Director for Digital, Strategy, Programmatic and Innovation at CNN International. During her time there, Pippa led international sales efforts at CNN's Great Big Story, playing a key role in delivering innovative campaigns for prominent brands such as UBS, Dubai Tourism, and Ford.

Previous roles include leading commercial teams at Box Network and sales roles at PlayStation and Spotify.

Beyond the professional arena, Pippa is an advocate for equality in the workplace and is an active member of NBCUniversal's Women's Network, championing the cause of gender equality.

Pippa is married and has two young daughters, Martha and Ruby and finds balance through a love for fitness. Originally from Manchester, Pippa has lived in London since university and has a background in Philosophy from UCL, and a Masters in Publishing.

Anthony Katsur is a digital media veteran with more than twenty-five years of executive leadership at the intersection of technology innovation, business strategy, and growth. As Chief Executive Officer for IAB Tech Lab, Katsur is responsible for overseeing product, engineering, membership, and operations teams for the digital advertising industry's global technical standards-setting organization.
 

Katsur has previously held business and technology leadership positions at companies including DoubleClick, MediaMath, Rubicon, Sonoboi, and most recently Nexstar Media Group, and more. A sought-after speaker, he has appeared at events including the National Association of Broadcasters, AdAge’s Brand Summit, and Advertising Week and has been quoted in AdAge, Adweek, AdExchanger, Digiday and The Wall Street Journal.

Melinda is Managing Partner for Programmatic and New Channels at OMG UK and is responsible for operations, best practice, and programmatic platform partnership development. Her role and team enable OMG’s clients to leverage programmatic technology and products to drive value and business outcomes. Melinda has 15 years’ experience working in media having started in Communications Planning and has spent the last 10 years working within programmatic buying.

James joined IAB UK in 2017 as our first ever Chief Marketing Officer, leading the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at Engage and - most recently - encouraged advertisers to rediscover the joy of digital.