Sound & Vision: The Power of Audio & Video in Advertising
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Event Overview
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Want to get more out of your digital audio and video advertising? Who better than to share the benefits, opportunities and creative potential of these channels than their most passionate advocates - the people who work within them. At this new event, we’ll bring together IAB UK members to share their passion for each area and how advertisers can realise their full potential.
Join members of our Video Steering Group and Audio Advisory Group as they take to the virtual stage to wax lyrical about the power of sound and the possibility of film. No slides or graphs, just passionate talks, the chance to hear how audio and video work so well together and the opportunity for all attendees to add their point of view into the mix as well.
Audio
Welcome & Introduction
Music is powerfully emotive, but how do brands harness that?
Red Apple Creative’s Senior Audio Producer and in-house composer, Sam Dillon talks about the key considerations behind selecting and creating the perfect music for your brand with insight into making the most of your melody and how to avoid common mistakes.
Podcasters, the most powerful influencers in marketing
Josh is the UK Director of Sales for Acast, the world's biggest podcasting company. Josh is one the most experienced commercial leaders in audio and has been connecting brands to the power of podcast advertising at Acast for over 4 years. Josh has led the transformation of podcast buying through the Acast Marketplace, which gives advertisers direct and automated access to the thousands and thousands of podcasts on the Acast network.
The Power of Sound
Join DAX to feel the emotive power of sound. We won’t bore you with research you’ve probably seen before or use any slides to try and convince you.
All you need for this session is an open mind and a pair of headphones.
Video
The Power of Emotion in Video
Video advertising – respecting the platform
As opportunities to reach audiences with video content explode, Vicky Fox explores the challenges and rewards that planning video can bring to your brands; including how to respect each platform and your target audience when you build your campaigns.
Zoom fatigue? Us too. Here’s how brands can beat it.
Let's be honest, virtual events aren't going away any time soon. LinkedIn's Head of Product Marketing for EMEA & LATAM will share the latest ways brands are kicking some serious virtual butt and what you can do to win over your audiences too.
How they work together
Audio & Video - The perfect match
Bringing together the best of both worlds, Silke from A Million Ads will showcase how audio and video are the perfect match and why a unified AV strategy can help brands build a future proof advertising strategy.
Questions & Close
Meet the speakers
Jennifer Bunting
Head of EMEA Product Marketing, LinkedIn
Jennifer Bunting
Head of EMEA Product Marketing, LinkedIn
Josh Woodhouse
UK Director of Sales, Acast
Josh Woodhouse
UK Director of Sales, Acast
Nicky Spooner
Global VP, Strategy Unruly
Nicky Spooner
Global VP, Strategy Unruly
Sam Dillon
Senior Producer, Red Apple Creative
Sam Dillon
Senior Producer, Red Apple Creative
Silke Zetzsche
Head of Commercial Partnerships, A Million Ads
Silke Zetzsche
Head of Commercial Partnerships, A Million Ads
Vicky Fox
Chief Planning Officer, OMD
Vicky Fox
Chief Planning Officer, OMD
Nima Taleghani
Olivier Nominated Actor
Nima Taleghani
Olivier Nominated ActorNima was most recently seen performing alongside James McAvoy in Cyrano De Bergerac at Playhouse Theatre which was nominated for Best Revival at the 2020 Olivier Awards. His other stage credits include Macbeth at Royal Exchange Theatre and Armadillo at Yard Theatre, along with The Merry Wives of Windsor and Romeo & Juliet for the RSC. His screen credits include Hatton Garden, Casualty and features 90 Minutes and Dublin Old School.
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