Virtual Training: Ad Ops & Campaign Management
(Registration - 09:50 - 10:00)
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Join us for a virtual training session assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.
What you will learn?
- Measurement best practice
- Selecting the best metrics
- Campaign activation and optimisation
This course is perfect for…
- Account Executives
- Account Managers
What metrics should be used for what campaign type? We will explore all the factors that should be considered when planning campaigns.
How campaigns should be activated and optimised in a DSP; covering display, video and native. We’ll look at targeting types, frequency capping, formats, buying mechanisms and brand safety.