Virtual Training: Practical Sales Training


(Registration - 09:50 - 10:00)

Virtual Training

Ticket Types

IAB Member:

Get discounted tickets to events and training

£99.00 + VAT

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You get free event access and discounted training rates

£99.00 + VAT

IAB Advertiser:

Enjoy free event access and discounted training rates

£99.00 + VAT


Full price tickets to events and training

£120.00 + VAT

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Event Overview

This covers all the practical aspects of sales training, including trust building, client relationships and getting past that ‘no’.

What you will learn?

  • Building trust
  • Building resilience

This course is perfect for…

  • Sales executives
  • Sales managers
  • Sales directors


Module One: Establishing Client Trust

How important is trust and how can you build it? We explore what happens when you put business objectives above the client relationship.

Module Two: Getting Past No

Get expert advice on how to handle difficult questions, methods for pushing back on ‘no’ and how to become more resilient.

Thursday 26 March

What our delegates are saying

Katherine was very engaging with a good tone of voice, I liked her and thought she was very good at keeping me interested. Although I liked the simple visuals so it meant I listened more instead of trying to read loads of text on the screen.

Meet the trainer

Thursday 26 March
Katherine Baker
Co-Founder, Congress London
Thursday 26 March
Katherine Baker
Co-Founder, Congress London

As a key-note speaker, facilitator, coach, and writer, Katherine inspires people to maximise their personal and professional potential through developing deeper self-understanding and stronger communication techniques.

Katherine is also responsible for co-founding Congress London, a women’s support and mentoring network that helps women to progress their own careers and become inspirational leaders. 

Our events & training are CPD accredited

Continued professional development logo

This training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.