Virtual Training: Programmatic 101

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(Registration - 09:50 - 10:00)

Virtual Training

Ticket Types

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£99.00 + VAT

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You get free event access and discounted training rates

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£99.00 + VAT

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Full price tickets to events and training

£120.00 + VAT

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Event Overview

Unlock the power of programmatic with this two-hour programmatic masterclass, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

What will you learn?

  • How a programmatic ad gets served
  • The Four pillars of programmatic
  • Data collection & segmentation

This course is perfect for…

  • Graduates
  • Account executives

Agenda

Module One: How a Programmatic Ad Gets Served

A step-by-step guide to how an ad gets served programmatically

Module Two: The Programmatic Process

We’ll explore the four key pillars of programmatic delivery for an advertiser – data, creative, activation and measurement

Module Three: Data Collection & Segmentation

​​​​​1st, 2nd and 3rd party data types and how data is collected – with a particular focus on GDPR

How these data types are brought together to create audiences

An exercise where you will present back data sources that could be used for alive brief

Meet the trainer

Lloyd Greenfield
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory
Lloyd Greenfield
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory

Lloyd started his career in Ad Operations before moving through data management and into programmatic where he led the selection and implementation of multiple adtech solutions such as DMPs. Lloyd also a Senior Client Partner at The Programmatic Advisory.

He also has a keen interest in football and spends most of his spare time either playing, watching or talking about it.

Our events & training are CPD accredited

Continued professional development logo

This training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.