Virtual Training: Programmatic Advanced

Virtual Training

Ticket Types

IAB Member:

Get discounted tickets to events and training

£99.00 + VAT

IAB Agency:

You get free event access and discounted training rates

£99.00 + VAT

IAB Advertiser:

Enjoy free event access and discounted training rates

£99.00 + VAT


Full price tickets to events and training

£120.00 + VAT

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Event Overview

Come along to this advanced virtual training session for a comprehensive look at buy-side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus much more.

What you will learn?

  • Assembling Technology stacks
  • Technical and product requirements
  • Programmatic selling
  • Supply path optimisation

This course is perfect for…

  • Account Managers
  • Account Directors
  • All working in Ad Ops


Module One: Building a Buy Side Technology Stack

An introduction into how brands assemble a technology stack and where programmatic technologies add value – including technical and product requirements

Module Two: Programmatic Selling, Header Bidding & Supply Path Optimisation

Programmatic selling – including how publishers manage multiple demand sources and how header bidding has changed the way inventory is bought

Header bidding – how buyers employ SPO to reach an impression for the best price

Supply path optimisation – you will decide how a publisher should prioritise their ad server, and/or use header bidding

Meet the trainer

James Diba
James Diba
Senior Client Partner, The Programmatic Advisory
James Diba
James Diba
Senior Client Partner, The Programmatic Advisory

James has over six years of experience working in high performing programmatic teams, having previously held roles at iProspect and Xaxis, where he was responsible for the strategy and planning of multi-market programmatic campaigns. James is a Senior Client Partner at The Programmatic Advisory. 

Our events & training are CPD accredited

Continued professional development logo

This training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.