Webinar: Connected TV
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Event Overview
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The emergence of Connected TV can be seen as a true market disruptor that provides a digital alternative to a traditional advertising mainstay. Join us as we cast an eye forward in our Connected TV Webinar, where we’ll take a deeper look into how brands are already finding success with the medium, and what the future holds for this exciting new technology.
Agenda
Welcome & Introduction
Vevo, CTV is TV
In this session we’ll document the return of music videos to the living room and discuss our thoughts on how advertisers can best take advantage of the explosion of viewership on TV screens, whilst overcoming many of the perceived challenges of this exciting ‘new’ channel.
Accommodating CTV into your TV plans
Whilst the CTV market is often seen as quite complex and is becoming heavily fragmented, it represents a great opportunity for clients and buyers to adapt their TV planning strategies. In this session we’ll take you through some ways you may use the different elements of CTV as part of your wider TV plans.
TV advertising 2021 – The role digital will play
After the massive change to personal lives, media consumption, live events and sports, any brand that relied heavily on TV advertising will plan 2021 very differently than before. For the first time in history, all standard campaigns, procedures and strategies have to evolve rapidly. Not only the media consumption and thereby the advertising context has changed, but also the way film production works. Furthermore, while budgets are under extreme pressure, brands can’t afford to lose share of mind. TV advertising 2021 will be about defining new strategies that are more flexible, more measurable and more effective.
- Which new strategies formed in the last few months will remain in 2021 and what will return to normal?
- Do advertisers hope to return to the old standard or have they developed new strategies and procedures?
- What are the requirements for successful advertising in the new TV environment?
Using 1st Party ACR TV data to Unify YouTube and TV marketing spends
YouTube is the biggest Video platform in the world, and in this session we will highlight one of the biggest 'unknowns' of digital YouTube campaigns. They currently are bought in silo and advertisers question how does it complement my TV campaign. Unifying these 2 strategies with proprietary ACR TV data can help advertisers maximise their reach and buy YouTube more efficiently together with TV.
Q&A and Close
Meet the speakers
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Catherine Cribbin
Industry Initiatives Manager, IAB UKCatherine works with all of the IAB advisory and steering groups to coordinate and deliver roadmaps of projects which aim to educate the industry and drive the growth of digital advertising.
Patrick Morrell
Director Inventory Partnerships, The Trade Desk
Patrick Morrell
Director Inventory Partnerships, The Trade Desk
Mihir Haria-Shah
Head of Broadcast, Total Media
Mihir Haria-Shah
Head of Broadcast, Total MediaMihir joined the media industry in September 2013 as an AV assistant at MEC. His current role is the Head of Broadcast at Total Media – The Behavioural Planning Agency – where he is responsible for overseeing the planning and buying of TV, radio, cinema, VOD and OOH across all Total Media clients. Mihir is also heavily involved in industry initiatives frequently commenting and contributing his opinions to industry and national publications on the Future of TV Space. In 2019 he was named in the 30 under 30 list in media and also won Rising Star of the Year (agency) at the Mediaweek awards. He is also a mentor/role model for MEFA (Media for All) an organisation aimed at improving diversity within the media industry
Martin O'Boyle
Managing Director, Partnerships PMX, Publicis Media
Martin O'Boyle
Managing Director, Partnerships PMX, Publicis MediaMartin has over 20 years’ experience in media agencies and is currently MD of Partnerships for Publicis Media Exchange in the UK. In this role, he is responsible for driving development of all external partnerships across media, data and tech. As part of his role he has launched and continues to drive development of Advanced & Data Driven TV & Video for Publicis Media agencies, touching all parts of the Audio Visual landscape. He has extensive experience in client leadership, commercial operations, trading, and data development. In previous roles he was MD for Publicis PeopleCloud, and Head of Investment at Starcom leading the P&G account in the UK across all media buying, trading and data.
Rhian Jones
Marketing Manager, Confused.com
Rhian Jones
Marketing Manager, Confused.com
Dr Jay Fowdar
Product Director for Europe, Samba TV
Dr Jay Fowdar
Product Director for Europe, Samba TVDr Jay Fowdar joined Samba TV as the Product Director for Europe, and also as the first UK employee. For the past 3 years, he has been formulating and executing upon the go-to-market strategy for Samba’s business in Europe, and more recently in markets outside of the EU.With Samba TV headquartered in San Francisco, Jay provides regional leadership and has helped grow Samba TV’s European business, including onboarding LG, Sony, and other Smart TV manufacturers. He has over ten years of experience in digital, mobile, and advanced television advertising at companies such as Yell.com, Advertising.com, Byyd and now Samba TV.
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