Webinar: Creative Morning Part One

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(Registration 09:20 - 09:30)

Webinar

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Event Overview

Join us for part one of our Creative Morning webinar celebrating the cutting edge of creativity from all corners of the digital industry so you can stay ahead of the game from the comfort of your home.

Part one of this two part webinar series will spotlight the multitude of creative ways that brands can effectively connect with their consumers through a wide range of channels and strategies including audio, influencer and video.

You can sign-up to part two of the webinar here.

Agenda

9:30
Introduction

IAB UK

9:40
Seven Worlds, One Planet

Every year the BBC combines amazing footage and thought provoking narration to inspire the nation. In 2019 Spotify was challenged to encourage 16-34s to engage with the series. The BBC series Seven Worlds, One Planet  (SWOP) focused on the key themes of conservation, diversity and unification, a message that Spotify is invested in. Spotify brought together the best blend of their offerings to showcase these themes and support the series, including - Talent, Audio, Podcasts, Soundtrack and first look video content, in a Global first experience on platform, reaching both Premium and Free users.

Ed Bagnall, Global Creative Strategist , Spotify

10:00
How we Brought the Milk Man Back

In this session, Talify will cover their most valuable insights from building Milk & More’s influencer program. They will walk through how they untangled the power of community led influence through creativity and storytelling.

In 2018, Milk & More approached Tailify with a test budget and big ambitions. By combining data and insights with creativity and emotions, Tailify turned this test into a fully integrated influence growth program, where community and brand don't operate in silo but mutually influence each other.

Luca Tornese, Strategist and Josefine Östvik, Client Success Manager, Tailify

10:20
The Rules of Attention: A creative showcase

Inskin Media have researched the most effective ways of attracting user attention without being intrusive to their online journey. Inskin Media selected creatives and discuss visual and design techniques they use to maximise attention. The objective is to use our experiences to help develop creatives that more effectively drive attention.

Dalano Barnes, Creative Services, Aditya Kishore, Director, Global Marketing and Insight, Inskin Media

10:40
Q&A

11:00
Close & finish

Meet the speakers

Luca Tornese
Luca Tornese
Strategist, Tailify
Luca Tornese
Luca Tornese
Strategist, Tailify
Dalano Barnes
Dalano Barnes
Creative Services, Inskin
Dalano Barnes
Dalano Barnes
Creative Services, Inskin
Aditya Kishore
Aditya Kishore
Director, Global Marketing and Insight, Inskin Media
Aditya Kishore
Aditya Kishore
Director, Global Marketing and Insight, Inskin Media
Ed Bagnall, Spotify
Edward Bagnall, Creative Strategist
Spotify
Ed Bagnall, Spotify
Edward Bagnall, Creative Strategist
Spotify

Edward has worked at Spotify for the last 7 years as a Creative Strategist. In his role he has worked on strategy for some of the biggest Auto Brands including VW Group, Toyota and FCA. His role also includes the development of creative workshops for Spotify that will be part of their teams Global offering in 2021. Prior to Spotify Edward worked in Marketing and Communications in different companies in the Music Industry.

Looking to boost your skills?

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