Webinar with Tech Lab on Project Rearc

-
Webinar

Ticket Types

IAB Member:

FREE

IAB Agency:

FREE

IAB Advertiser:

FREE

Non-member:

FREE

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

IAB Tech Lab is hosting a series of Project Rearc webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. It will provide different perspectives, more information on the next steps, and how to get involved in the process.

Recently, IAB US announced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalisation and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies.

All IAB UK members are welcome to join and learn more about Project Rearc, so please feel free to invite your colleagues and industry partners too. If you can’t make it on 26 March, another webinar will take place on 31 March. 

 

Brought to you by IAB Tech Lab

TechLab

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.