Webinar: User Identity Part Two

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(Registration 9:50 - 10:00)

Webinar

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Event Overview

'Cookiepocalypse’, ‘post-cookie world’, ‘identity’ and ‘browser changes’ have become common vocabulary in our industry. Join us for this User Identity Seminar to understand what they mean, why they have become important now and to hear of some of the products that exist in this space.

Agenda

10:00
Welcome & Introduction

10:05
Identity: User privacy, trust and transparency considerations

Digital marketing originally promised a wealth of data signals to usher in a new golden era of mass personalisation at scale, but we are in a continued groundswell of issues related to user privacy, trust and control. This session will cover how and why as an industry we got to where we are today, how we avoid revisiting the same issues going forward, and how we build for the future with privacy-by-design front of mind.

Joseph Pamboria, Head of Marketing Technology, Annalect UK

10:20
Intro to Dynamic ID: How telcos and programmatic partners can help solve the privacy-first ID challenge

As ad tech continues planning for the deprecation of third-party cookies, programmatic companies are looking for new solutions to privacy-first identity. One that is currently being overlooked; telco networks. This presentation covers the subject of dynamic IDs; a basic introduction, the difference and compatibility between dynamic and persistent ID, the inherent benefits of dynamic IDs including removal of data leakage, unauthorised use resulting in regulatory compliancy, and how ad tech and telcos can partner.

Tanya Field, Chief Product Officer, Novatiq Solutions

10:35
Understanding Digital Devices in the Shift to Stay-at-Home and What That Means for Marketers

Tapad took a look at digital device activity resulting from the shift to a full time at home scenario in the U.K., as well as North America and APAC. With a consolidation of households now dealing with work and home schooling, we evaluated activity across digital devices. In this session, hear key research insights, as well as digital identity resolution best practices and recommendations for marketers.

Tom Rolph, Vice President, International, Tapad

10:50
People-based Identity in a Cookieless World

As the industry plans for a cookieless future, people-based identity has become a priority. Not only does it protect revenue continuity, it also underscores the continued importance of trust and transparency in the advertising ecosystem. LiveRamp’s Zara Erismann and David Hayter, Head of Digital at The Stylist Group, will discuss how an authentication strategy can translate into new revenue opportunities for publishers. They will also explore the benefits of a trusted ecosystem for brands, technology platforms and publishers, and how publishers and brands are already collaborating to innovate on identity in the absence of third-party cookies.

Zara Erismann, Managing Director, Publisher EU, LiveRamp & David Hayter, Head of Digital, The Stylist Group

11:05
Intent Over Identity

As we move into a cookie-free digital world, this session looks at how an intent driven approach to targeting ensures brands can achieve effectiveness across all connected devices, plus support the future focused advertising industry where publishers and advertisers want to be in the driving seat regarding the sharing and use of their data. We’ll be taking a close look at how leading brands are embracing live intent signals and delivering ad effectiveness without compromising an individual’s privacy choices.

Niall Moody, Trading Director, Nano Interactive

11:20
Project Rearc

Ahead of our Rearc event with Tech Lab in June, Ben Dick will be joining this webinar to give a brief overview of Project Rearc, the timelines and deliverables and the different ways you can get involved from the UK.

Benjamin Dick, Sr. Director, Product – Privacy, Identity & Data , IAB Tech Lab

11:30
Q&A

11:40
Finish

Meet the speakers

Joseph Pamboria headshot
Joseph Pamboria
Head of Marketing Technology, Annalect UK
Joseph Pamboria headshot
Joseph Pamboria
Head of Marketing Technology, Annalect UK

Joseph is Head of Marketing Technology at Annalect UK. Annalect are the data and technology-driven, problem-solving core of Omnicom Group. Joseph has worked within the AdTech/MarTech space since 2002 and experienced across both media agency and agency holding groups as well as within the AdTech space.

Tanya Field Headshot
Tanya Field
Chief Product Officer, Novatiq Solutions
Tanya Field Headshot
Tanya Field
Chief Product Officer, Novatiq Solutions

Tanya is one of Novatiq's co-founders, having spent 5 years leading mobile data strategy for mobile network Telefonica. Prior to that, Tanya also held roles at Discovery Communication and BSkyB, and is a seasoned speaker who sat on the inaugural board of the MMA.

Zara Erismann Headshot
Zara Erismann
Managing Director, Publisher EU, LiveRamp
Zara Erismann Headshot
Zara Erismann
Managing Director, Publisher EU, LiveRamp

Zara Erismann leads publisher engagement across the EU for LiveRamp. She is focused on driving publisher adoption for its publisher-specific solutions, including its Authenticated Traffic Solution (ATS). Previously Zara was at Index Exchange, where she built the Publisher base across Europe including the UK, DACH, CEE, NL and the Nordics. Prior to Index Exchange, Zara served as Head of Publisher Services DACH at InSkin Media and has previously held roles at Connexity and Rio Tinto.

David Hayter
David Hayter
Head of Digital, The Stylist Group
David Hayter
David Hayter
Head of Digital, The Stylist Group

 

David is Head of Digital at The Stylist Group where he oversees the publisher’s Digital division including Product, Engineering, Monetisation, AdOps, Technology, Analytics and Audience Data. David joined Stylist in 2017 and brings over 15 years Digital Media experience from across supply side technology and publishers to his role. David is part of a team at Stylist who have overseen the strategy to increase users by over 400% and built out the publisher's Programmatic, Data and Social capabilities.

Niall Moody Headshot
Niall Moody
Trading Director, Nano Interactive
Niall Moody Headshot
Niall Moody
Trading Director, Nano Interactive

Niall is responsible for the supply and demand operations at Nano and leads the UK team in delivering global award winning campaigns. He works closely with the founders, engineers, marketing and publisher partners to launch new product strategies that respond to advertisers’ demands in a privacy first world.

Benjamin Dick Headshot
Benjamin Dick
Sr. Director, Product – Privacy, Identity & Data, IAB Tech Lab
Benjamin Dick Headshot
Benjamin Dick
Sr. Director, Product – Privacy, Identity & Data, IAB Tech Lab

Ben is Sr. Director, Product – Privacy, Identity & Data at IAB Tech Lab. He leads product within Tech Lab’s identity and transparency groups, and works closely with ad tech platforms, agencies and publishers to address challenges faced within automated, data-driven media buying / selling.

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