Webinar: The Value of Quality Environments
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Event Overview
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When it comes to digital advertising, not all impressions are equal. We know that premium content environments deliver 3x more attention and boost engagement for brands. Now, with digital news audiences surging and ad budgets being squeezed, it’s savvy advertisers that are tapping into these huge and invested audiences to maximise the impact of their campaigns.
Join this webinar to hear from IAB UK and some of our publisher members about how brands can boost the attention that their ads receive, generate quality engagements, and - most importantly - make a lasting impression.
Agenda
Welcome & Introduction
What was that website again?
Exploring the relationship we have with the inventory we buy.
Prepared for the digital future…
News publishers have always had the advantage of being able to both create and curate the context that exists on their platforms. They know first-hand the value its users place in certain sections, verticals or channels based on user behaviour and also analyse what is valuable from a huge market of buyers.
Come to hear a future perspective on what is and will be quality in the digital landscape, covering engagement, first-party data and, most of all, the importance of context.
The power of subscriber-first journalism for brands
The Telegraph’s journalism has never been more important or in demand. Join Karen Eccles, The Telegraph's Senior Director of Commercial Innovation, as she explains what this means for the people who produce it and the brands that rely on it.
Q&A
Meet the speakers
Tim Elkington
Chief Digital Officer, IAB UKTim Elkington
Chief Digital Officer, IAB UKKaren Eccles
Senior Director, Commercial Innovation, The TelegraphKaren Eccles
Senior Director, Commercial Innovation, The TelegraphKaren is Senior Director of Commercial Innovation at The Telegraph, leading commercial products, measurement and first-party data innovations to support the company’s subscriber first strategy. She has worked previously at companies including Global, DMGT, Innovid, DC Thomson and Centaur. She is also a trustee board director of charity Clic Sargent.
Lauren Dick
Director, Business Development, MailOnlineLauren Dick
Director, Business Development, MailOnlineLauren has a wealth of experience across the digital industry. She has run sales and strategy across all major agency groups (WPP, Omnicom, Publicis) and ran the GroupM business at Weve, a joint venture from the leading Telcos; O2, EE and Vodafone. Lauren joined MailOnline initially to focus on client strategy, before moving to focus on maximising commercial opportunities across their digital platforms and rich data assets. Lauren is responsible for product development and commercial strategy across all channels, including video, programmatic and the data suite, as well as identifying additional opportunities for diversification and opportunities driven by on boarding new partners, technologies or market innovation. Lauren is passionate about new technology and how it can be harnessed for businesses of all sizes.
Mat Smith
Operations Director, GroupMMat Smith
Operations Director, GroupMMat Smith is Operations Director (Digital Media) at GroupM UK, the world’s leading investment group. Mat began his career in 2011 at one of the world’s largest newspaper brands. Over his five and a half years there he worked across many different aspects of the programmatic landscape. From trading campaigns across the open exchange, to helping build the programmatic infrastructure for one of the most recognised publications in market. Now at GroupM UK, Mat’s role sees him manage the operational side of GroupM Premium Supply, a marketplace built to provide GroupM agencies and clients with access to the best inventory in market. With a key focus on building a closer relationship with the media providers and delivering the best outcomes for his clients.
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