Webinar: The Value of Quality Environments

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Webinar
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Event Overview

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

When it comes to digital advertising, not all impressions are equal. We know that premium content environments deliver 3x more attention and boost engagement for brands. Now, with digital news audiences surging and ad budgets being squeezed, it’s savvy advertisers that are tapping into these huge and invested audiences to maximise the impact of their campaigns.  

Join this webinar to hear from IAB UK and some of our publisher members about how brands can boost the attention that their ads receive, generate quality engagements, and  - most importantly - make a lasting impression.

 

Agenda

10:00
Welcome & Introduction

Tim Elkington, Chief Digital Officer, IAB UK

10:05
What was that website again?

Exploring the relationship we have with the inventory we buy.

Mat Smith , Operations Director , GroupM

10:20
Prepared for the digital future…

News publishers have always had the advantage of being able to both create and curate the context that exists on their platforms. They know first-hand the value its users place in certain sections, verticals or channels based on user behaviour and also analyse what is valuable from a huge market of buyers.
Come to hear a future perspective on what is and will be quality in the digital landscape, covering engagement, first-party data and, most of all, the importance of context.

Lauren Dick, Director, Business Development, MailOnline & Mail Metro

10:35
The power of subscriber-first journalism for brands

The Telegraph’s journalism has never been more important or in demand. Join Karen Eccles, The Telegraph's Senior Director of Commercial Innovation, as she explains what this means for the people who produce it and the brands that rely on it.

Karen Eccles , Senior Director, Commercial Innovation, The Telegraph

10:50
Q&A

Meet the speakers

Tim

Tim Elkington

Chief Digital Officer, IAB UK
Tim

Tim Elkington

Chief Digital Officer, IAB UK
Karen Eccles

Karen Eccles

Senior Director, Commercial Innovation, The Telegraph
Karen Eccles

Karen Eccles

Senior Director, Commercial Innovation, The Telegraph

Karen is Senior Director of Commercial Innovation at The Telegraph, leading commercial products, measurement and first-party data innovations to support the company’s subscriber first strategy. She has worked previously at companies including Global, DMGT, Innovid, DC Thomson and Centaur. She is also a trustee board director of charity Clic Sargent.

Lauren Dick

Lauren Dick

Director, Business Development, MailOnline
Lauren Dick

Lauren Dick

Director, Business Development, MailOnline

Lauren has a wealth of experience across the digital industry. She has run sales and strategy across all major agency groups (WPP, Omnicom, Publicis) and ran the GroupM business at Weve, a joint venture from the leading Telcos; O2, EE and Vodafone. Lauren joined MailOnline initially to focus on client strategy, before moving to focus on maximising commercial opportunities across their digital platforms and rich data assets. Lauren is responsible for product development and commercial strategy across all channels, including video, programmatic and the data suite, as well as identifying additional opportunities for diversification and opportunities driven by on boarding new partners, technologies or market innovation. Lauren is passionate about new technology and how it can be harnessed for businesses of all sizes.

Mat

Mat Smith

Operations Director, GroupM
Mat

Mat Smith

Operations Director, GroupM

Mat Smith is Operations Director (Digital Media) at GroupM UK, the world’s leading investment group. Mat began his career in 2011 at one of the world’s largest newspaper brands. Over his five and a half years there he worked across many different aspects of the programmatic landscape. From trading campaigns across the open exchange, to helping build the programmatic infrastructure for one of the most recognised publications in market. Now at GroupM UK, Mat’s role sees him manage the operational side of GroupM Premium Supply, a marketplace built to provide GroupM agencies and clients with access to the best inventory in market. With a key focus on building a closer relationship with the media providers and delivering the best outcomes for his clients.

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