Weekly Wednesday Webinar: Direct to Consumer

This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.

Join the IAB for our weekly interactive discussion on all things digital advertising during the COVID-19 outbreak. Each Wednesday at 2pm we’ll be Zooming direct into your home to let you know what we’ve been up to, reveal new research findings and share some of our favourite things from our members across the industry. We’ll also have the IAB Team on hand to answer any of your questions, so if there’s anything you want to know – whether it’s from ad tech to events or GDPR to Connected TV, this is the place to ask.

This week, the focus is all about Direct to Consumer (DTC) brands. At a time when high street retail is temporarily out of action, these DTC brands - developed and grown online - are rising to the challenge. We'll be taking attendees through our 2019 study Born Online which identifies 50 of the UK’s leading DTC brands, explores key behaviours and preferences of DTC consumers, shines a spotlight on the founders and explores how agency partners and media owners can best work with DTC clients.