How to join

Stage one – Registration

Get started by filling out the registration form below. This allows us to understand what your company does, which in turn determines what requirements you’ll need to complete in order to become Gold Standard certified. Our compliance grid (linked below) will help you to get an idea of what category you fall under, but we’ll be able to confirm this once you have registered.

It’s worth noting that if you work for a large company that operates different businesses, these will need to be certified individually.

Once you’ve registered your interest via the below form, a member of the IAB UK ad tech team will soon be in touch to organise a kick-off call.

Registration Form            Compliance Grid

Stage two – Submit evidence

During the kick-off call, you’ll be taken through your Gold Standard specification step-by-step, helping you to understand exactly what the requirements are and how to complete them.

After the call, we’ll send you various resources to help you through the process and of course we’ll always be on hand to help out if needed!

Once you have completed every requirement and collected relevant evidence, it can be submitted to us via a Typeform.

There’s no specific time frame by which you need to complete your certification once you have started the process, but you won’t be Gold Standard certified until the process has been completed. The evidence stage usually takes a few months in total - including gathering and submitting the evidence, and our review of it.

Future recertification is usually a lot quicker - this happens on an annual basis.

It’s also worth noting that The Gold Standard criteria evolves at regular intervals to incorporate the latest standards and tools. This is always subject to an industry consultation and we will keep you posted of any future developments.

Stage three – Certification

Once we’ve reviewed the evidence you have submitted, we will notify you if it meets the Gold Standard’s criteria or if we need more detail on anything. If you’ve ticked all the boxes, you will be Gold Standard certified!

You’ll be sent a pack of marketing materials you can use in your collateral and you’ll be added to our list of Gold Standard certified members.

You can see who’s currently certified here and find out more information on the Gold Standard here.