That's a wrap on our first IAB Debrief

New for 2022, IAB Debrief brought together marketers, agencies and digital dynamos to share the inside track on how advertising online has driven results for advertisers. Catch up on all the action from the morning below

Speakers on stage at IAB Debrief

What happened at IAB Debrief

Whether it’s harnessing the latest tech to amazing effect, connecting with consumers in new ways or pulling off an inspired use of data, this event was all about the power of digital channels to bring stories to life and deliver results. We heard from some of the industry’s leading advertisers around including M&S, Sheba, Very, Sky Bet and Microsoft.

View the photos

Rewind IAB Debrief

From how digital can affect positive change to standout uses of emerging formats in campaigns, watch our highlights film for a taste of what went on at IAB Debrief. Pressing play on the video below will set a third-party cookie. Please read our privacy & cookie policy for more information.

Insights from our sponsors

Meta

Meta

Drawing on a case study with Naked Wines, Meta explains why adding reach to performance will yield results for advertisers.

Attendees at IAB event

Verve Group

Verve Group explore the reasons why contextual targeting shouldn’t be seen as a stopgap or a retreat to the familiar.

Audience members

Xaxis

Cookieless, omnichannel approaches grounded in adaptability offer advertisers the confidence they need to navigate the current climate, say Xaxis.

Thank you to our IAB Debrief sponsors

Meta
tiktok
Verve Group
Xaxis

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