Jargon Buster

Full list of terms title

Cache memory

Cache memory is used to store web pages users have seen already. When users re-visit those pages they load more quickly because they come from the local cache and don't need to be downloaded over the internet again.

Cached pages

Taking a snapshot of each page visited as the web is crawled. These are stored and used as a backup if the original page is unavailable and to reduce server lag for the browser requesting the page.

Call to action (CTA)

The primary action an advert encourages people to take, such as opting-in to a consent request, getting a discount or buying something on the back of a digital advertising campaign. 


The time period in which a series of integrated advertising messages (that share a single idea and theme) are executed.


Executed via a GPS enabled mobile device that allows a user to declare they are at a specific location.