Jargon Buster

Full list of terms title

General Data Protection Regulation (GDPR)

The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across EU markets from 25 May 2018. it is implemented in UK law by the Data Protection Act 2018. See our GDPR Hub for more information. 

Generation Y


Geo-targeting is the method of determining the geolocation of a user and delivering different content based on his or her location.

Global Positioning System (GPS)

System of satellites, computers and receivers that can determine the latitude and longitude of a person and therefore potentially provide more context and relevance for the content and messaging.

Global System for Mobile communications (GSM)

This set of standards was developed by the European Telecommunications Standards Institute (ETSI) and describes the protocols used in the second-generation of mobile devices, such as tablets. It has become the global standard for mobile communications.