Jargon Buster

A descriptor encompassing a user who is browsing online converting to a paying user, or a user that performs an action of some sort.

When the technology or service does not have any reliance on a web browser’s cookie functionality.

The cost of one rating point in any geographically defined market.

The cost (price) to deliver 1,000 ad impressions on displays in a market.

Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users.

A pricing model that only charges advertising on an action being conducted, for example a sale or a form being filled in.

The monetary amount paid by an advertiser for a click on their sponsored search listing (see Pay-per-click (PPC)). 

The proportion of a target group who see one or more frames in an outdoor campaign (creating an IMPACT), in a defined period. Expressed as a percentage.

The geographic area covered by network installations.