Jargon Buster

Multiple mobile messages, usually delivered as part of a coordinated campaign.

Datasets that understand how your audience moves between postcode districts throughout the day.

Frames that are situated in the car parks or slip roads of motorway services.

MRAID or ‘Mobile Rich Media Ad Interface Definitions’ is the common API (Application Programming Interface) for mobile rich media ads that run in mobile apps. MRAID compliant apps all talk the same 'creative language' where things like ad expansion, ad resizing, and getting access to device functionally such as the accelerometer are concerned. This makes it much easier for developers to create rich media ads that will work across multiple apps. For more info about MRAID see here. 

Multi-Sensor-Tracking devices are used by Route to monitor the movement of participants in the Travel Survey. These use a combination of GPS and other sensors to detect people's location and movements on a second-by-second basis. They are designed to work both above ground and below, even when there is no mobile signal available. These provide accurate positioning to 1m.

MTA is a method of attributing credit to different touch points in a customer's interaction (for e.g different media channels where the customer viewed or engaged with an advertisement) with the advertiser that resulted in a customer action (for e.g. purchase of goods or services).

There are multiple players interacting with each other inside of the game environment. Multiple players can be interacting online, locally or both.

A rectangular online advert. MPU stands for  mid-page unit as it appears mid way down the page.

Digital advertising that works as part of the main content flow of a media owner’s site and, typically, provides audiences with a ‘content experience’. Native ad formats include content curation units, discovery and recommendation units. Content marketing methods, such as sponsorship or advertorial features, are also sometimes described as native advertising.