The process where a subscriber provides explicit consent, after receiving notice form the mobile marketer.
Process of refining an advertising campaign so that it will perform more effectively i.e. extending reach, increasing response rate or creating more awareness.
The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the term searched upon.
Out-stream impressions are video ad units unaccompanied by content. While a pre-roll or mid-roll ad requires a publisher’s video to wrap around, an out-stream ad is a video ad unit not tied to any piece of publisher video content.
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The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.
Over-The-Top (OTT) refers to content providers that deliver video—whether linear television or video-on-demand (VOD)—directly to viewers via the Internet, bypassing traditional distribution platforms such as cable, broadcast, satellite, and telecommunications services. OTT encompasses a wide range of business models including advertising-supported video-on-demand (AVOD), broadcaster video-on-demand (BVOD), and subscription-based streaming services (SVOD). This content can be accessed across multiple devices (e.g. mobile, desktop, consoles) and environments (e.g. apps, web), and is not limited to connected TV (CTV).