Jargon Buster

Full list of terms title

Native advertising

Digital advertising that works as part of the main content flow of a media owner’s site and, typically, provides audiences with a ‘content experience’. Native ad formats include content curation units, discovery and recommendation units. Content marketing methods, such as sponsorship or advertorial features, are also sometimes described as native advertising.

Natural search results

Natural (sometimes referred to as organic) search results are those which appear in a separate section (usually the main body of the page) to paid listings. The results listed here have not been paid for and are ranked by the search engine (using spiders or algorithms) according to relevancy to the search terms. 

Non-personal data (anonymous data)

Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.

Non-Personally Identifiable Information (Non-PII)

Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.