Jargon Buster

Full list of terms title


The number of unique web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period.

Real time

Information, data or content delivered immediately with no delay in the processing of requests, other than the time necessary for the data to travel over the Internet.

Real-time bidding (RTB)

RTB is a protocol that enables the valuation and bidding on individual ad impressions in real time. The buying takes place through online media exchanges – basically media marketplaces – which connect sellers (publishers) and buyers (advertisers).

Request for information (RFI)

A standard business process whose purpose is to collect written information regarding suppliers. 

Rich media

The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.