Jargon Buster

The number of times a creative (with a defined spot length) plays fully

Available mechanisms to deliver ads to the game. One might be tempted to classify this as an attribute of the ad, but it is the game software itself that executes insertions.

An advertising technology platform which allows marketers to manage their online media campaigns by facilitating the buying of auction-based display media and audience data across multiple inventory and data suppliers in a centralised management platform. 

Digital rights management involves a set of technologies used by publishers and media owners to control access to their digital content. Access can be limited to the number of times a piece of content is accessed from a single machine or user account; the number of times access permissions can be passed on; or the lifespan of a piece of content.

The industry successor to IASH, the DTSG is an independent audit of trading practices that suppliers offering extended network traffic beyond single-source premium destinations can sign up to, offered by JICWEBS (the Joint Industry Committee for Web Standards). Suppliers agree to follow the DTSG UK Good Practice Principles and be audited regularly to ensure they are offering brand-safe environments for brands to appear against.

A direct billing API can be used to customise a purchase process that does not require the user to leave where they are. 

The difference in campaign reporting numbers for key measurements such as impressions and clicks between multiple adservers.

Display advertising is a type of online advertising on web sites. It includes many different formats and contains items such as text, images, video, audio and comes in several physical format sizes.

The unique name of an internet site eg. http://www.iabuk.com