Jargon Buster

A purely advertising business model, no purchase is required of the game or available within the game.

An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.

A type of business model that works by providing basic services, or a basic downloadable digital product, for free, whilst charging a premium price for advanced or special features.

An AR experience where the camera is oriented towards the user’s face and alters something related to the face (i.e. selfies, face filters, etc.). This is the opposite of back-facing camera orientation.

An informal designation of the engagement a gamer has with video games, and of the type of game they are likely to play.

The hardware, software and runtime context around an in-game ad experience.

The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across EU markets from 25 May 2018. it is implemented in UK law by the Data Protection Act 2018. See our GDPR Hub for more information. 

See term 'Millennials'

Geo-targeting is the method of determining the geolocation of a user and delivering different content based on his or her location.