Jargon Buster

System of satellites, computers and receivers that can determine the latitude and longitude of a person and therefore potentially provide more context and relevance for the content and messaging.

This set of standards was developed by the European Telecommunications Standards Institute (ETSI) and describes the protocols used in the second-generation of mobile devices, such as tablets. It has become the global standard for mobile communications. 

The artistic style of a video game as perceived by the player.

This is commercial marketing that uses an environmental theme to promote products, services, or corporate public images. While this can be rooted in generating genuine positive action, there can be a risk of greenwashing (see below) if claims aren’t backed up by real evidence. Sustainable marketing is a similar concept to green marketing, but focused on being both environmentally and socially sustainable.

Also referred to as ‘green sheen’, greenwashing is a form of advertising or marketing spin in which PR and marketing are used to persuade the public that an organisation's products, aims and policies are environmentally friendly when they’re not.

A technology that tracks the location of a user’s hand in an AR/VR experience in order to bring more control to the experience and create more realistic avatars.

Notifications that an email has not being delivered to the intended recipient which are generated as a result of messages being sent to invalid, closed or nonexistent email accounts

A technology that communicates the location of the user’s head in the space to the software. Head tracking allows the software to update what the user sees based on where the user’s head is. An accelerometer is needed to conduct head tracking. This technology is widely used in AR headsets and VR headsets.

Header bidding is a process that gives marketers a first-look at inventory that publishers would normally hold back for direct bookings. If the publisher can make a better price selling an impression programmatically, then their ad server will make this decision automatically, rather than fulfilling direct bookings first.