Jargon Buster

The IAB UK Gold Standard was launched in October 2017, supported by all our board members. It aims to drive up standards in the digital advertising industry by committing signatories to:

1. Reduce ad fraud by implementing or demonstrating support for ads.txt, sellers.json and OpenRTB Supply Chain Object initiative

2. Improve people’s experience of digital advertising by adhering to the Coalition for Better Ads principles and the ‘Better Ads Standards’

3. Uphold brand safety by obtaining TAG Brand Safety Certified Guidelines

4. Increase transparency within the supply chain by adopting the Transparency & Consent Framework (TCF)

Companies can register online here.

Established in 2005 (now defunct), IASH was an independent audit conducted on usually blind networks who aggregated supplier inventory and sold it on at a lower cost. Buyers would request IASH-accredited traffic to ensure that their brands were appearing on verified sites appropriate to their brand’s values. IASH was succeeded by the DTSG.

The ICO is the UK's independent data protection regulator, which upholds information rights in the public interest, promotes openness by public bodies and data privacy for individuals.

An organisation that maintains an individual, household or device level unique identification that can be used to perform a match between two or more organisations' data sets

Metric for counting the number of times users have viewed a particular element (such as an ad) on a desktop website, mobile website or app or an image embedded within a text message such as a mass-market email.  

The context within which an ad may be served in a game.

In-store digital Retail Media opportunities are also offered by retailers to agencies and brands. The digital opportunities available include radio, DOOH screens, TV, ATMs and hand scanners. Most in-store digital is bought directly from the retailer as a managed service. More programmatic opportunities are likely to develop throughout 2023 and beyond.

More traditional (non digital) media placements are also available in-store. These include but are not limited to trolley panels, shelf booklets, gondola ends and sampling.

The sending of online messages with friends or colleagues in real-time.

The serving of an ad within video content, when viewing it in a dedicated player online. Instream mobile video comes in 3 formats, both in-app and on mobile web:

• Pre-roll before content
• Mid-roll during content
• Post-roll after video content 

Instream video is generally targeted and relevant to the video content it is served against, rather than the page content.