Jargon Buster

A unit defined by the DOOH network, used to describe the physical device on which a DOOH ad unit will play. Most often for digital place-based networks, a media unit is a single screen, however in locations where multiple screens are combined to portray content that is larger than one screen, the entirety of the group of screens may be referred to as a single media unit.

A virtual-reality space in which users can interact with a computer-generated environment and other users. 

Based in Prague, MGE Data is a specialist in geographic information systems and geo- marketing technology data. MGE Data provides the MobiTest GPS meters for Route, and undertakes modelling work for parts of the Route study.

An ad that plays in the middle of digital content. These are often considered more engaging due to the listener's attention being already captured.

A somewhat loose term which is generally used to refer to the generation born from c. 1980 until the mid-2000's (and sometimes onwards), who grew up in a world of digital technology and mass media. 

Refers to an experience that is a hybrid of AR and VR. The viewer is still able to see the real world but virtual objects are incorporated seamlessly into that environment. These virtual objects are anchored to the real world and thus, the objects change perspective. For example, objects will get bigger as a user approaches them. This differs from AR where virtual objects do not change perspective as a user moves.

A message sent via a Multimedia Messaging Service that contains multimedia objects.

Any form of advertising that is communicated to the consumer / target via a mobile device. 

Multiple mobile messages, usually delivered as part of a coordinated campaign.