A digital audio file series available for streaming or download, often episodic and focused on specific topics or themes. Podcasts can include interviews, stories, and discussions.
Jargon Buster
Podcast
Audio
Podcast Network
Audio
A collection of podcasts grouped together under a single brand or company, often to streamline advertising and distribution across multiple shows.
Podcasting
Podcasting involves making an audio file of content that is available to download and stream.
Pop-up
Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads.
Post cookie
A common and popular term to describe the state of addressability after the loss of traditional identifiers
Post-roll
The screening of a video ad after viewing video content.
Post-Roll Ad
An ad that plays at the end of content. Although it can be less effective than mid-roll or pre-roll ads, it can still provide value, particularly in long-form content.
Pre-roll
The screening of a video ad before viewing video content.
Pre-Roll Ad
An ad that plays before the main content begins. Pre-roll ads are often short and designed to capture the listener's attention right away.
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