Jargon Buster

Percent difference in visitation rates between exposed audience and unexposed audience. Also known as “Incremental Lift”.

Our measure of audiences is a net estimation, incorporating eye-tracking studies to give a more realistic likelihood-to-see factor, rather than the opportunity to see (OTS) used by other media. See EYE-TRACKING.

The traditional system in which a viewer watches a scheduled TV programme when it's broadcast and on its original channel.

The practice of targeting audio ads to specific listener segments based on demographics, behavior, location, and other data points.

Content that can be streamed in real-time over the internet.

Sometimes referred to as Live 360, virtual reality live video (often 360 degree video) that can be viewed as the event or experience is actually happening through apps such as Facebook, YouTube and other compatible 360 players.

A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.

Targeting an ad based on an understanding of the physical location the user is in.

Information that enables a mobile marketer to identify the specific location of a particular wireless device.