Jargon Buster

In market research, a respondent may be asked to remember the advertising they have seen. This is known as recall.

A standard business process whose purpose is to collect written information regarding suppliers. 

Advertising messaging influencing the consumer perspective and drive purchase decisions or the desired brand impact.

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery.

Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns.

Targeting audiences that are defined by having recently shown interest in said advertiser, interest most often being defined as visiting the advertiser’s web site.

The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.

Return on Ad Spend (ROAS) is a measure of total returns from an ad campaign arrived at by calculating the total revenue earned and direct expenses. It does not include other expenses and does not tell if a paid campaign is profitable for the advertiser

Return on Investment (ROI) is a measure of overall return on investment arrived at by calculating total profit and all expenses- both direct spend on an ad campaign as well as other expenses. ROI determines how profitable is an ad campaign

The willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least one second in duration, before an action may be initiated by the ad (i.e. trigger an expand event, etc.). This one-second pause/delay requirement prevents unwanted, user-initiated actions and false reporting of user engagement.