Information, data or content delivered immediately with no delay in the processing of requests, other than the time necessary for the data to travel over the Internet.
RTB is a protocol that enables the valuation and bidding on individual ad impressions in real time. The buying takes place through online media exchanges – basically media marketplaces – which connect sellers (publishers) and buyers (advertisers).
A way of transacting media that allows an individual ad impression to be put up for bid in real time. This is done through a programmatic on-the spot auction, which is similar to how financial markets operate. RTB allows for addressable advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioural attributes. AI plays a key role in bid adjustments and targeting.
In market research, a respondent may be asked to remember the advertising they have seen. This is known as recall.
Advertising messaging influencing the consumer perspective and drive purchase decisions or the desired brand impact.
Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns.
Targeting audiences that are defined by having recently shown interest in said advertiser, interest most often being defined as visiting the advertiser’s web site.
The collective name for online advertising formats that use technology to deliver interactive and audio-visual elements to give richer content and a richer experience.