Jargon Buster

Full list of terms title

Unique visitors

Unique visitors refers to the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.


An anonymous person who uses a web browser to access web content.

User-generated content (UGC)

Online content created by website users rather than media owners or publishers - either through reviews, blogging, podcasting or posting comments, pictures or video clips.