Jargon Buster

Online advertising formats that appear on users' screens on top of web content (and sometimes before a web page appears) and frustrate the user experience. It is recommended that expansion be user initiated and have clearly marked close buttons and controls.

The secondary dimensions of an expanding ad unit (after the ad is expanded). Initial dimensions are fit to the dimensions of the placement. Then, either by auto-play or by user interaction, the ad unit expands to its secondary dimension.

The FCA regulates the financial services industry in the UK. Included n the FCA's remit is regulation of financial product marketing. The FCA have produced guidance on financial promotions in general, and also on social media. The guidance covers character limitations, the use of images, non-intended recipients and consumers forwarding or sharing communications. 

Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.

Sometimes called FAST channels, these allow viewers to stream live TV without paying for a subscription.

A purely advertising business model, no purchase is required of the game or available within the game.

An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.

A type of business model that works by providing basic services, or a basic downloadable digital product, for free, whilst charging a premium price for advanced or special features.

An informal designation of the engagement a gamer has with video games, and of the type of game they are likely to play.