The sending of online messages with friends or colleagues in real-time.
Jargon Buster
Instant messaging
Instream mobile video
The serving of an ad within video content, when viewing it in a dedicated player online. Instream mobile video comes in 3 formats, both in-app and on mobile web:
• Pre-roll before content
• Mid-roll during content
• Post-roll after video content
Instream video is generally targeted and relevant to the video content it is served against, rather than the page content.
Intelligent Personal Assistant (IPA)
An Intelligent Personal Assistant (IPA) is a software agent that can perform tasks or services for an individual. These tasks or services are based on user input, location awareness, and the ability to access information from a variety of online sources (such as setting the clock, weather or traffic conditions, look at the news, stock prices, user schedules, retail prices, etc.) Amazon Alexa is an example of an IPA.
Internet protocol (IP) address
An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change.
Internet Protocol television (IPTV)
Connected TV
A subset of CTV, Internet Protocol television is the delivery of TV content over Internet Protocol (IP) networks (i.e. a closed, proprietary and optimised network). In contrast to delivery through traditional terrestrial, satellite and cable TV formats, IPTV offers the ability to stream live or on-demand content via a connected device.
Internet Protocol TV (IPTV)
The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).
Internet service provider (ISP)
A company which provides users with the means to connect to the internet.
iOS
Apple’s official mobile operating system.
JICWEBS
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.